Apogee Analytics Uses S-PLUS for Corporate Benchmarking
Abstract
Apogee Analytics, LLC is a market research and consulting firm providing in-depth marketing services and solutions to measure clients’ internal performance and market penetration challenges. They needed analytic platform for developing Business Performance Monitoring, Marketing Effectiveness and Customer Analysis applications for their clients. S-PLUS allowed them to achieve powerful visualization capabilities, accurate, confident results, and the depth and breadth of analytics to solve company’s most challenging customer-facing problems.
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