Spotfire Helps Boehringer Ingelheim Attain Sales Objectives by Improving Marketing Effectiveness and Account Management

Abstract
Pharmaceutical Case Study: Boehringer Ingelheim utilize Spotfire ad hoc analytical capabilities for immediate visibility into sales force performance, enabling Company to optimize sales strategy and grow target physician relationships.

“Spotfire’s cost-effectiveness and speed of analytics have enabled us to improve our data analysis process in ways in which we could never have anticipated.” – Wilbert Beumer, Sales Force Effectiveness Manager, Boehringer Ingelheim

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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Spotfire Helps Boehringer Ingelheim Attain Sales Objectives by Improving Marketing Effectiveness and Account Management