TIBCO Spotfire® Analytics Transforms Sales Performance and Demand Generation Effectiveness of Global Service Organization
Abstract
The marketing organization at a $1 billion global service provider conducts hundreds of global marketing initiatives each quarter to fill the sales pipeline with leads. These demand generating programs include Internet activities such as email campaigns, pay-per-click programs, webinars, social media programs, website traffic, as well as physical events such as trade shows and seminars.
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