Hosts of software vendors—from startups to established midsized companies to major global players—tout "analytics." A check of Google for the term "analytics" yields more than 11 million matches. Despite the wide use of the term, no two vendors seem to define analytics the same way. In addition, clear differentiation has not been made between analytics and other related technologies, such as Business Intelligence or dashboards.
In this whitepaper, Neil Raden, founder of Hired Brains, Inc., defines the term "analytics," contrasts it to Business Intelligence and provides a framework to understand the requirements of analytics: “The Ten Principles for Enterprise Analytics." Raden outlines ten rules for a complete analytics platform that serves the needs of a high percentage of knowledge workers:
- Visual + Interactive
- Zero Code
- Actually Easy to Use
- Fast
- Disposable/Persistent
- Collaborative
Download