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NextGen Software or Software for the NextGen?

Abstract
The uptake of Business Intelligence software has been perennially disappointing. Some say the tools are
too hard to use, others say the data is too confusing or the subject areas made available are not
aligned with the requirements. But, analytics are playing an increasingly important role for employees in
non-technical roles. Many question whether it's time to rethink the whole field of Business Intelligence
(BI), of which analytics is a part, and move to a BI 2.0, a next generation set of software products.
Alternatively, is it possible that the workforce may be outgrowing its reservations to analytics? Perhaps
what is really needed is not NextGen software, but rather, software for the NextGen?

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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