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Stephen Few Presents: Fulfilling the Promise of BI

Abstract

In this whitepaper, Stephen Few proposes that true Business Intelligence can only be achieved when it supports human intelligence.  He explains that this requires software that seamlessly interacts with one's brain to support and extend our cognitive abilities.  He advises companies to take advantage of the techniques that information visualization researchers have developed to analyze data at the speed of thought and achieve the promise of Business Intelligence today.

About the Author:

Stephen Few has 24 years of experience as an IT innovator, consultant, and educator. Today, as Principal of the consultancy Perceptual Edge, Stephen focuses on the use of data visualization for analyzing and communicating quantitative business information.  Today, from his office in Berkeley, California, Stephen provides consulting and training services, writes th

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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