Games that Matter: User Experience that Leads to Insights

Abstract
Today, front-line business professionals are making more top and bottom line business decisions, increasing the demand for relevant, real-time, domain-specific data delivered in a game-like free-dimensional experience. How might that be accomplished? The principles of better BI user experiences begin with VIIC: Visual, Interactive, Immediate, and Contextual.

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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Games that Matter: User Experience that Leads to Insights