Sales and Marketing Analytics
Spotfire speeds the way to customer insight without requiring dedicated analytic resources. Spotfire is used throughout the sales and marketing organizations of leading companies around the world to segment and profile their customers, maximize their campaigns, identify cross selling opportunities, reduce attrition, and optimize their sales forces.
For the first time, business professionals can drive enterprise customer intelligence. The stunningly visual experience – combined with capabilities such as automatic binning, automatic transformation of dates, dynamic expressions, and select statistics – makes analysis intuitive and enables instant identification of unique segments and behaviors of customers. Organizations that have built customer data warehouses and companies have invested in the promise of CRM now have Spotfire to deliver a speed advantage to be first to customer insight.
"Understanding internal and market data is essential when launching new products, optimizing campaigns, or managing sales force and channel strategies. The faster and better a marketing and sales organization can analyze data and make recommendations, the better it develops brands and moves products off shelves. Spotfire provides both the power and flexibility to truly understand what is happening and what should be done to maximize share and sales."
- Francesco Leone, Former Marketing Executive at Coca-Cola and Colgate-Palmolive
Customer Segmentation and Profiling
: Spotfire provides improved processes, accessible algorithms, and end-user accessibility for the ease and speed that makes possible the creation and use of context specific and one-time use segments and clusters. No more one size fits all segmentation with little to no application to specific needs.
Sales Force Effectiveness: Monitor and analyze distribution channel and sales force performance; adjust to shifts in market share positions, accurately and promptly manage sales reps, distributors and partners with better visibility into sales, customer, and market information. Integrate with your CRM solution to move quickly from insight to action.
Campaign and Promotion Analysis: The automation of campaign management has accelerated the campaign cycle beyond our ability to analyze it, resulting in high volume but low yielding marketing. Spotfire for campaign analytics compresses campaign analytics and planning into a single integrated process by transforming analytics from a backroom operation to a high speed front office activity, turning your campaign cycle into competitive advantage.
Market Analysis: Leverage external market data and internal data, quickly drill into sales, competitor sales, relative market share, changes per product, performance by territory, and more. Analyze market structure and segmentation to better define targeted marketing and sales strategies.