Marketing Campaign Analytics are Enhanced by Data Visualization The cost and complexity of marketing and sales is always on the rise. Competition for brand share grows constantly as organizations improve their marketing strategies, reduce service costs, increase customer loyalty and work more closely with their distribution partners. To compete effectively, products must be marketed to the highest value customer segments through the most efficient distribution channels, and supported by effective messaging. Managing overall brand success depends a great deal on a keen understanding of your products, markets, customers and channels. Consequently, marketing campaign analytics have become a necessary and invaluable tool in improving the effectiveness of marketing campaigns. Analytics employing
data visualization technology that allow marketing decision-makers to see the "what" and the "why" data provide greater intelligence for marketing and sales strategies. In enterprises worldwide, Spotfire software is answering questions about campaign analytics that enable greater competitiveness.
Optimize Campaign Analytics with Spotfire Spotfire provides a
visual environment for campaign analytics data. In Spotfire's self-configuring data environment, marketing managers can view their data from multiple perspectives, manipulating it in real time to extract actionable intelligence. Unlike other
analytic business intelligence software, Spotfire lets users ask questions on the fly and get answers right away, accelerating the pace of decision-making. Any team member can get started with Spotfire quickly—dynamic query devices allow non-experts to work effectively with campaign data, and Spotfire's Guided Analytics™ functionality provides a way for experts to share best practices throughout the organization. Spotfire adapts to any business process to complement both discipline-specific analytical tools and in-house query/reporting systems.
Spotfire's open architecture allows it to provide value for applications as diverse as
screening software in pharmaceutical research,
semiconductor yield enhancement in manufacturing, and
operational business intelligence systems in enterprises everywhere.
Benefits of Visual Campaign Analytics Spotfire enables decision-makers to work more effectively with campaign analytics to:
- Spot unique and often missed trends in market and sales data
- Interact and analyze industry data such as ACNielsen™, IRI™ and IMS™ together with information from your internal SFA and CRM systems
- Explore large, complex data sets visually, leveraging existing algorithms and models from systems like SAS™ and S-PLUS™
- Produce interactive analyses and reports that allow colleagues to see and comment on the analysis for real-time dialog between market researchers, product managers and sales managers
For more information about how Spotfire can improve campaign analytics,
click here .