CRM Analytics

Discover lost revenue opportunities, better forecast sales targets and optimize campaign effectiveness by turning the power of Spotfire’s advanced analytics and reporting capabilities to your Salesforce.com or Siebel CRM data!

Spotfire for Sales and Marketing Analytics enables you as a Sales and Marketing professional to rapidly find revenue holes, look for top and bottom performing sales reps and track distribution and channel performance, all directly from Salesforce.com or Siebel CRM. Share these insights with your team or anywhere around the enterprise

See for yourself – Run a Live Demo now!

Spotfire for Sales and Marketing Analytics is for you if:
  • You’re worried about the quality of your sales funnels
  • You have poor visibility into sales cycle times
  • Pressure to justify marketing programs expenditures
  • You’re still using spreadsheets to both graph and transmit forecasts?

Start working with Spotfire for Sales and Marketing Analytics:

  • Connect seamlessly to Salesforce.com or Siebel CRM. No more Spreadsheets! 
  • Model revenue plans more accurately based on historical pipeline trends 
  • Justify marketing spend and its contribution to the sales effort 
  • Easily assess the performance of your sales managers / account executives

Spotfire for Sales and Marketing Analytics is a solution that allows sales and marketing managers to create ad-hoc, live analytics and reports straight from Salesforce.com or Siebel CRM. These can be either shared ‘live’ in the enterprise or published to PDF and PowerPoint™.  Move quickly from insight to action with Spotfire for CRM !

Key Features

Customer Segmentation and Profiling    : Spotfire Spotfire provides improved processes, accessible algorithms, and end-user accessibility for the ease and speed that makes possible the creation and use of context specific and one-time use segments and clusters. No more one size fits all segmentation with little to no application to specific needs.

Sales Force Effectiveness: Monitor and analyze distribution channel and sales force performance; adjust to shifts in market share positions, accurately and promptly manage sales reps, distributors and partners with better visibility into sales, customer, and market information. Integrate with your CRM solution to move quickly from insight to action.

Campaign and Promotion Analysis: The automation of campaign management has accelerated the campaign cycle beyond our ability to analyze it, resulting in high volume but low yielding marketing. Spotfire for campaign analytics compresses campaign analytics and planning into a single integrated process by transforming analytics from a backroom operation to a high speed front office activity, turning your campaign cycle into competitive advantage.

Market Analysis: Leverage external market data and internal data, quickly drill into sales, competitor sales, relative market share, changes per product, performance by territory, and more. Analyze market structure and segmentation to better define targeted marketing and sales strategies.

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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