Customer Segmentation and Profiling Applications
The ability to identify, understand, and target high-value customers is one of the most important factors in driving sales and marketing success.
TIBCO Spotfire for Customer Segmentation insures systematic use of best practices, access to algorithms, and the ease and speed that makes possible the creation and use of context specific customer segments and clusters. TIBCO Spotfire's dynamic binning insures that no high value segment goes unnoticed. No more one size fits all segmentation with little to no application to specific needs. Statistically driven universal customer segmentation schemes, such as best customer models, have great utility but had little use beyond targeting, leaving marketers and sales people left questioning how to take action upon these audiences. Pricing, value proposition, and even message determination are traditionally done without analytic guidance. TIBCO Spotfire changes the workflow by bringing segmentation into the front office to create unique but actionable audience groups for every campaign or action.
Customers are dynamic, and your ability to understand their behaviors needs to be as well. TIBCO Spotfire aggregates and defines hierarchies and metrics on the fly, so you can understand the impacts of both natural hierarchies (customers, product, sales territory, campaign, etc.) as well as any new relationship you create – with immediate results. Combined with capabilities such as automatic binning, automatic transformation of dates, and select statistics – TIBCO Spotfire enables instant identification of unique segments and behaviors of customers.
