There’s little doubt that the use of big data and analytics is having a dramatic impact in helping data scientists arrive at fact-based hypotheses. Data-driven decision-making is “the practice of basing decisions on the analysis of data rather than purely on intuition,” according to an article by Tom Fawcett and Foster J…. Read More →
As companies grapple with the tsunami of data coming from connected devices, mobile, and the Web, there is the potential for a big data bottleneck to block business innovation. That’s the assertion of Brian McCarthy, managing director of information and analytics strategy at Accenture Analytics, in a new Harvard Business… Read More →
The vast majority of executives from companies leveraging big data to drive business are satisfied with the results, according to new research from Accenture. Accenture surveyed C-level executives and other senior technology leaders from 19 countries; 94 percent of executives who have tapped into big data said they are satisfied… Read More →
Hilary Mason, co-founder of HackNY and former data scientist for Bitly, argues that new technology makes it possible to “study human behavior at the scale at which that human behavior is actually occurring.” In other words, big data holds vast potential to tap consumer insights. The Human Element Mason double-majored… Read More →
While the potential of analytics to bolster the bottom line for business has been buoyed by the publicity of the growing volume and variety of data flooding many corporate networks, just about any industry can benefit from analyzing data sources already in place.
One of the greatest benefits of an enterprise-wide analytics platform is that it enables data analysts and scientists to work collaboratively and brainstorm on approaches for solving a company’s top challenges.
While there’s been no lack of attention paid to the vast potential big data has for bolstering business operations, many of the challenges to exploiting big data sources lie in transforming the people and culture within companies.
Much of the focus on the potential for big data has centered around using analytics to boost sales and marketing. While those areas are indeed ripe for innovation, companies can tap analytics for a slew of other novel improvements to outperform competitors, including identifying new profit models, designing new products… Read More →
Health care spending is expected to reach $4.8 trillion by 2021, according to a report by Aetna Inc. This means that health care spending will be almost 20 percent of the gross domestic product.
Many IT and business leaders recognize the operational and business value that the use of big data and analytics can deliver to their organizations. Still, executives often wonder how effectively their organizations are utilizing big data compared to other companies and whether other businesses are encountering similar challenges gathering and… Read More →