Trends and Outliers
TIBCO Spotfire's Business Intelligence Blog
Category Archives: Business Intelligence Trends
2013
Making the Business Case for Mobile BI
As the BYOD (bring your own device) movement continues to gain momentum across industries, IT and business leaders are pushing to find ways to leverage the use of employees’ mobile devices to improve productivity.
Popular enterprise mobility apps include mobile sales force applications, field service, and work/share apps.
But there’s also growing interest in the deployment of mobile business intelligence (BI) tools that employees can use on their smartphones or tablets to improve decision making among business leaders and employees, regardless of where they may be located at a given time.
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2013
How to Deliver More Value with Your BI Solution
Does your BI solution deliver real value to your organization?
Most BI solutions under deliver value to organizations, Steve Dine (@steve_dine), founder of Datasource Consulting, opines over at Information Management.
Dine makes a very good point about why organizations continue to struggle with the “value” factor – it stems from three areas: “lack of business involvement, long delivery cycles and poor data quality.”
Using some of Dine’s recommendations for value-driven business intelligence, we’re going to look at three ways to find real value in your BI program and solution.
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2013
Top 5 Overlooked Best Practices for BI Success
Everyone’s buzzing about big data and the vast opportunities available for companies to make use of data analysis and data discovery tools and techniques.
However, even though many business leaders are eager to exploit big data for their businesses, many also believe that they face sizeable obstacles to achieving success with business intelligence (BI).
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A whopping 85% of respondents cite significant impediments to managing and analyzing data, according to a recent survey of 569 C-level executives, business unit leaders, and IT executives. The challenges range from being overwhelmed by the sheer volume of data to not having enough dedicated staff to analyze it.
2012
Transform 2012 – Moving Business from Survival to Thrive Mode
Today marks the start of the TIBCO Transform 2012 user conference in London. This sold-out event features @Gartner_Inc’s James Richardson on the business value of in-memory BI.
Here’s what nearly 1,000 participants can expect to gain from the conference and how you can benefit from your seat in cyberspace.
This session focuses on why traditional BI systems users are moving to visualization-based data analytics platforms to gain competitive advantages. Session topics include drivers, trends, best practices and how IT can better address the analytics needs of the enterprise.
Other conference highlights include an examination of the major challenges in organizations and how transforming to an event-enabled enterprise can move the organization from survival mode to thrive mode.
Participants at both today’s event and the Thursday event in Paris will learn how to use TIBCO’s platform for making sense of tons of data, how to find “what’s hiding in their data” and how to respond to these new insights in real time.
Customers from companies such as Sony and Dogs for the Blind join representatives from TIBCO to give real-world insights and practical advice on how others can transform their businesses.
Next Steps:
- Get in on the fun – Follow the hashtag #Transform2012 or @TIBCOEMEA for live updates.
- See the agenda for today’s London event.
- Read the press release on the event.
- Tweet us if you’re at the event and tell us what you think.
- Follow Mark Lorion (@mark_lorion), VP of marketing for Spotfire, for live updates from today’s event.
Amanda Brandon
Spotfire Blogging Team
2012
Forrester: The Era of Self-Service BI is Here
Forrester Research Inc. has just released its Q2: 2012 Forrester Wave: Self-Service Business Intelligence (BI) Platforms report and we’re pleased to announce that the research firm has ranked TIBCO Spotfire as “a leader in self-service BI platforms with the highest ‘Current Offering’ score.”
While that’s pretty cool, we’re really excited about the findings of the report – a move toward business-led, self-service BI. Here are a few highlights from the report and our takes on them.
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2012
Hottest Trends in Mobile BI
Although most organizations are in the early stages of adopting mobile business intelligence (BI), they are focusing on deploying mobile BI to senior executives, according to a 2011 study by Aberdeen Group.
The survey finds that nearly three quarters of the responding organizations are focusing on deploying actionable analytics via handheld devices to senior members, allowing them to make critical business decisions in real-time.
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2012
The Future of CRM Analytics is Already Here
Thanks to the growing use of smartphones and social media channels, customers are more empowered than ever. And that means it’s more difficult for companies to retain their best customers and attract new ones.
According to a recent Accenture study, 85% of consumers who posted comments about negative online experiences with particular retail companies found other companies to meet their needs.
This is where the intersection of customer relationship management (CRM) and analytics can make a dramatic impact. As decision makers look for more effective ways to understand their customers’ needs, preferences, attitudes, and behaviors, more companies are applying analytics to their CRM efforts.
To make the most effective use of customer insights, companies are increasingly drawing upon a blend of customer data inputs from a variety of sources, including comments that reflect intent or attitudes in social channels. They’re also examining structured feedback that’s shared via online surveys and other voice-of-the-customer-type formats, as well as behavioral information that customers share on websites and in other channels.
Some companies are blending customer data and analytics with operational (e.g. contact center, ERP) and transactional data in order to gain a 360-degree view of the customer. Having a complete picture of the customer is critical in today’s competitive landscape. Companies that demonstrate that they listen closely to their customers and provide targeted offers and support based on customers’ needs and preferences are more likely to satisfy customers, strengthen customer loyalty, retain existing customers and attract new ones.
Still, gaining complete views of customers can be fraught with challenges. Siloed data within various channels and functions make it even more daunting for decision makers to develop complete pictures of their customers. These silos are often guarded by lines of business leaders who are reluctant to share customer data with other parts of the enterprise.
To help break through these barriers, it’s extremely useful to have a C-level executive champion these efforts and regularly communicate the business benefits of sharing customer data among different parts of the business. This includes identifying which products and services customers currently use and then pinpointing the most logical cross-sell or upsell opportunities. Companies can start these efforts with small pilot projects and then share the results with other business units and functional leaders to help gain acceptance.
Another way to break past these fiefdoms of customer data ownership is by changing the compensation and rewards structure within companies. For example, most line of business or functional leaders (e.g. online, mobile) are compensated and offered incentives for meeting or exceeding the business results within their areas of responsibility. However, companies that reward executives to share customer data across business lines can also enable business leaders to share in the spoils of these efforts.
Companies that have more complete views of their customers are much better positioned to identify and act on cross-sell and upsell opportunities successfully. In addition, the right mix of CRM and analytics can also provide decision makers with meaningful insights into which marketing campaigns are succeeding or failing and why.
Next Steps: Download this complimentary “5-Minute Guide to CRM Analytics,” and learn how agile analytics technology can deliver critical value to executives and front-line marketers.
2012
How the Consumerization of Data Leads to More Quality of Life Improvements
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In the second post of our series about how people everywhere can use data and tools to make the world a better place, we told you about the potential of big data to advance important social goals in areas such as disease surveillance, student curricula, and microcredit. Today, we’re going to focus on the ways in which the consumerization of data can help us live better, more productive lives.
2011
How to Become a Data Scientist
Steven Hillion, Vice President of Analytics at EMC Greenplum
OK, so remember when we told you data analyst jobs are hotter than hot? Or that by 2018, as demand for data analysts continues to skyrocket, there won’t be enough qualified people to go around.
Well, turns out, we were on the right track.
According to an article in Forbes magazine, businesses are going to need data scientists to make sense of the mounds of data piled up from every direction, if they want to beat out their competitors. In fact, the skills of the data analyst are essential to the 21st century enterprise.
Dan Woods (@danwoodscito), the author of the Forbes piece, turned to Steven Hillion, vice president of analytics at EMC Greenplum, to get some insight into the importance of the role of the data scientist.
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2011
Four Hot Trends in Business Intelligence
It’s been a while since we brought a hot trends post to the Spotfire blog. So, here’s an update on what’s happening now in business intelligence.
1) Big Data is a big topic.
Last week, we brought you a week of posts on what’s happening in Big Data and how to process all that data to generate business value. PC Magazine reporter Damon Poeter (@dpoeter) has a great article and link to an infographic on “Data, Data Everywhere” that illustrates this trend’s size and scope. The takeaways:
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