Trends and Outliers
TIBCO Spotfire's Business Intelligence Blog
Category Archives: Consumerizaton of Data
2012
How the Consumerization of Data Leads to More Quality of Life Improvements
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In the second post of our series about how people everywhere can use data and tools to make the world a better place, we told you about the potential of big data to advance important social goals in areas such as disease surveillance, student curricula, and microcredit. Today, we’re going to focus on the ways in which the consumerization of data can help us live better, more productive lives.
2011
How the Consumerization of Data Leads to Quality of Life Improvements
As data and analytics tools become more prevalent and easier for people of all walks of life to access, this consumerization of data is opening up a glut of opportunities for quality of life improvements in different corners of the world.
For example, some Beijing residents have begun using small handheld devices that resemble old transistor radios to record pollution levels in and around the smog-shrouded city. Activist residents then post the information about the city’s air quality online—information that the Chinese government doesn’t readily share with inhabitants who are increasingly demanding to know just how polluted their city is.
Opportunities for people to share information for humanitarian purposes have also emerged. Ushahidi (@Ushahidi) is an open source platform that allows people to easily gather and share information about disasters or emergency situations, including reports about human trafficking and violence against women. Ushahidi, a Swahili word meaning “testimony” or “witness,” enabled Kenyans to keep current on information regarding post-election violence that broke out in 2008.
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