There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and operations. But there has been less evidence of the potential return on investment for companies that have embraced advanced analytics.
Recently, we’ve been running a series of posts spotlighting the needs and interests of different types of analytics users in the enterprise. In our most recent post, we featured Allison, an inquisitive mergers and acquisitions analyst for an international bank who has exceptional analytical skills and domain expertise.
In this chapter of our continuing series of posts spotlighting the needs and interests of different types of analytics users in the enterprise, we feature Allison, an inquisitive mergers and acquisitions (M&A) analyst for an international bank who has exceptional analytical skills and domain expertise. In previous posts, we’ve featured the… Read More →
It’s been said that the lines between work and personal life are wearing thin or even non-existent. We’re always “on” – and that means we can be even more productive. It’s what Steven Sinofsky (@stevesi) calls “continuous productivity.” His long-form piece on this topic is a fascinating read and inspired… Read More →
It’s a common situation in many companies: processes are often kept in place without insight into their efficiencies or contributions to overarching business objectives. That’s because workers are too busy with their daily activities to have time to reflect, so they fall back on the tired philosophy of “that’s how… Read More →
When companies recruit data scientists and build out their analytics teams, it’s critical for decision makers to know upfront the types of research models that the data scientists they enlist tend to favor. For instance, while some data scientists place a premium on the quality of the data being used,… Read More →
Just as every company has customers with unique needs and interests, there are also different classes of analytics users, each with its own set of needs and objectives. For instance, a simple dashboard approach may appeal to senior executives who are interested in receiving timely updates on key performance indicators… Read More →
Analytics budgets are changing at a rapid pace and CIOs can take five steps toward bring their spending up to speed, according to The Future of IT study. This recent study is a follow up to a report released three years ago that predicted four important changes would affect IT: 1. Greater… Read More →
Over the next five years, two-thirds of pharmaceutical sales growth will come from emerging markets. While this presents enormous potential, how can organizations compete to capture new opportunities? It all comes down to the data.. This infographic lays it all out. Click anywhere on the image for a larger view…. Read More →
Socially active customers wield a great deal of influence on the behaviors of their friends and families. Consider this: 60% of Facebook users and 79% of Twitter users say they’re more likely to recommend a brand to their friends after interacting with that brand on a social network, according to… Read More →