Did you know that a whopping 75% of knowledge workers do not use analytics to make critical business decisions? Ever wonder why? Perhaps they don’t have the time or the right tools or the expertise necessary to perform effective analytics. Isn’t it time now for analytics to become easier, faster,… Read More →
As marketers look for new and effective ways to reach target audiences and achieve successful business outcomes, one powerful technique that will continue to grow in popularity is the use of visual storytelling to engage customers and prospects. One simple example: the use of photos, videos, and other rich media… Read More →
Companies are hungry for analytics talent. According to a recent IDC study, there will be more than 900,000 open positions in the U.S. by 2018 for professionals with data management and interpretation skills. But as the IDC report points out, companies can’t solely rely on data scientists to meet organizational decision… Read More →
A set of 19th-century charts detailing some of America’s most populous cities, state ratios of church accommodations and immigration rates was recently uncovered in the Library of Congress and meticulously restored to original condition using new digital techniques. Beyond the unique beauty of these data visualization precursors, however, there’s a… Read More →
Not everyone is an analytics expert. It’s estimated that only 25% of knowledge workers are using Business Intelligence or data discovery tools. Regardless of business application, the reluctance to begin the journey of analysis in earnest usually sounds like… “I know what data I want to look at, but I… Read More →
With the advent of Big Data and the Internet of Things, doctors will be able to detect trends and patterns never before possible with smaller sets of data. Dr. Denton, board-certified pediatrician and member of the American Academy of Pediatrics, notes that it’s interesting that while computers have gotten better… Read More →
Data visualization is extremely effective in helping executives and other users to absorb information and gain new insights into business and operational trends. It opens up new ways for knowledge workers to absorb information. For instance, a study of office workers conducted by Mindlab International at The Sussex Innovation Centre… Read More →
According to IDC, there will be 40 zettabytes – that’s 40 trillion gigabytes – of big data by 2020. Companies will need to have a strategic approach to dealing with this much data. “Visualization is being incorporated into more and more business intelligence strategies to help drive dollars back to… Read More →
In today’s hyper-competitive global economy, it’s becoming increasingly difficult for companies to differentiate themselves by price or product. However, one distinction that every company has to its advantage is unique information about its customers that it’s able to act on.
Good art hangs on walls; great art spurs conversation. Infographics are everywhere. So, too, are charts, graphs, maps and all manner of data visualizations used by companies to predict futures and make decisions.