Trends and Outliers
TIBCO Spotfire's Business Intelligence Blog
Category Archives: Analytics and Crowdsourcing
2012
How Business Analytics Can Lead to That ‘Aha’ Moment
Does your company know why it does what it does? Does it have a clear sense of the products and services that can help it blast past its competitors?
Many companies don’t, argues Adam Richardson in this Harvard Business Review blog post. And when they try to innovate they’re hobbled without the “core insights” to successfully differentiate themselves from their competitors.
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2012
Using Analytics to Stoke Innovation
Forward-thinking companies are gathering, analyzing and acting on information that’s coming to them from multiple inputs, including social, mobile, email, chat, call center, operational, transactional, and market data.
Leading companies are using this blend of insights to identify and act on new product opportunities or improvements for delivering on customer experiences in different channels.
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2012
How the Consumerization of Data Leads to More Quality of Life Improvements
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In the second post of our series about how people everywhere can use data and tools to make the world a better place, we told you about the potential of big data to advance important social goals in areas such as disease surveillance, student curricula, and microcredit. Today, we’re going to focus on the ways in which the consumerization of data can help us live better, more productive lives.
2011
The Pros and Cons of Collaborative Data Modeling
In the field of analytics – as in life – there are often multiple ways to come up with a solution to a problem. Since the types of business problems companies attempt to solve in today’s fast-paced and increasingly complex business environment are often multi-layered and difficult to crack, brainstorming can frequently deliver the best set of options for tackling even the most vexing issues.
Just as shrewd business leaders have come to rely on the collective intelligence and experience of their top lieutenants for effective decision making, so too are enterprise analytics teams increasingly relying upon collaborative approaches to problem solving.
In its Gartner Predicts 2012 research reports, the research firm says organizations will increasingly include the vast amounts of data from social networking sites in their decision-making processes. However, Gartner also says that over half of the investments made by companies in analytics tools will be wasted, because of cultural immaturity, a lack of required skills and inappropriate training levels.
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2011
Location-Based Analytics, Carrier IQ and Your Mobile Privacy
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If you’ve been following the news recently, you’ve heard the buzz about an invasive Carrier IQ software that’s likely installed on your smartphone. Now that security experts have discovered this apparent spyware, privacy and security alarms are sounding off. The news is exposing the questionable methods used by carriers to collect mobile analytics data. A similar scenario occurred last week on Black Friday as you were shopping for great deals. It took a call from Sen. Charles Schumer (D-NY) for a mall operator to realize that using “location-based analytics” to collect information about people without their explicit consent is probably not a good thing.
2011
How to CrowdSource Predictive Analytics
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You can argue that data modeling and predictive analytics is as much art as it is science. There are many different approaches that can be taken when trying to come up with the best solution to a problem. That’s why some organizations have begun to “crowdsource” their modeling projects by making the data available to the public to see what solutions others can devise. We’ve posted here about the contest to win Red Sox Gear as well as the Heritage Health Prize that’s worth $3 Million to the winner.
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