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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Telecommunications

02/18
2014

How Telcos Can Use Data Analytics To Save Money

As US mobile operators engage in an all-out price war to attract rival customers, analysts are expressing rising concerns that carriers could be facing tighter profit margins.

Unknown1 How Telcos Can Use Data Analytics To Save MoneyIn fact, Roe Equity Research analyst Kevin Roe sees an “unhealthy market dynamic” since he’s not convinced that AT&T’s recent $200 credit offer to entice T-Mobile customers will stop there.

“There’s more to come, and it will continue until AT&T has market-share stability,” Roe says.

If the marketing battle for customers does eat into profit margins as some industry experts have speculated, carriers will need to find other ways to offset these costs.

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10/29
2013

Big Data, Analytics Help Wireless Carriers Boost Revenue

Customer churn has and continues to be a big problem for wireless carriers. The problem is so severe that more than one-third (36%) of U.S. customers are considering leaving their mobile carriers over the next 12 months.

shutterstock 146072924 300x300 Big Data, Analytics Help Wireless Carriers Boost RevenueMoreover, only 13% of wireless customers demonstrate a level of loyalty required to retain them from competitive offers and service disruptions, according to a study by WDS, A Xerox Company.

Despite these challenges, the use of big data and analytics represents a tremendous opportunity for wireless carriers to identify customers who are at risk of defecting as well as opportunities to provide customers with services and support that can strengthen loyalty.

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10/16
2013

Data Analytics: Helping Telcos Meet Lofty Customer Expectations

Nearly half of telecommunications companies are struggling to deliver intuitive and user-friendly interfaces for multiple touchpoints that customers use such as B2B online stores and mobile apps.

shutterstock 124689322 300x198 Data Analytics: Helping Telcos Meet Lofty Customer ExpectationsMeanwhile, another 40% of telco executives say their organizations find it difficult to provide customers with responsive and flexible customer service in order to respond quickly to customer inquiries, according to a 2013 e-commerce report from Intershop.

There are multiple factors that play into these challenges.

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08/29
2013

Opening the Spectrum for LTE Services with Big Data Analytics

As 4G LTE wireless networks continue to be deployed and evolve, it’s providing wireless carriers with immense opportunities for identifying and delivering new types of services to customers.

shutterstock 128964686 300x300 Opening the Spectrum for LTE Services with Big Data AnalyticsThe emergence of LTE (long term evolution, aka 4G LTE) represents a dynamic shift in terms of the services and capabilities that are and will become available to wireless subscribers and in how carriers go about exploiting such opportunities.

For instance, in 2G and to some extent with 3G networks, carriers could afford to “over-provision” for voice services because it was easy and it didn’t cost them much to do so, notes Edoardo Rizzi of Trendium in Billing & OSS World.

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07/09
2013

Analytics to Target Wireless Customers on the Fly

Wireless carriers are exploring a wide range of opportunities for using big data to increase revenue, identify customers that may be at risk of defecting, and other purposes.

images Analytics to Target Wireless Customers on the FlyAnd wireless carriers are also beginning to make use of real-time data to present subscribers with new product offers on the fly, as RCR Wireless News reporter Roberta Prescott notes in a recent video roundtable discussion.

By using big data analytics and customer data, wireless carriers can determine customer usage patterns (e.g., those customers who are heavy users of text messaging, mobile Internet, etc.) and then develop appropriate offers that align with those usage patterns.

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05/14
2013

Mobile Carriers Dial Into Analytics Investments

Quality issues and cost pressures are leading telecommunications carriers to ramp up their investments in analytics tools that can be used to help them improve the customer experience, lower churn, and identify opportunities for improving operational efficiencies, according to a newly-released study from Accenture.

dial Mobile Carriers Dial Into Analytics InvestmentsExecutives across 30 communications and media companies say they plan to invest in network analytic tools to improve network planning, enhance the quality of service, and improve the customer experience, according to the survey.

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05/02
2013

Analytics to Handicap Apple vs. Samsung Market Share Battle

For the past few years, Apple has been sitting in the catbird’s seat when it comes to controlling market share for smartphones, tablets, and MP3 players.

apple Vs samsung 420x280 Analytics to Handicap Apple vs. Samsung Market Share BattleIn January, Apple had 37.8% of the U.S. smartphone market for customers age 13 and older, representing a 3.5% increase from Apple’s standing in October, according to smartphone market share figures from comScore.

Samsung was next at 21.4% (netting a 1.9% gain) while both HTC (9.7%) and Motorola (8.6%) have each lost a bit of ground (-1.7% and -1.4%, respectively).

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04/18
2013

Analytics to ID, Troubleshoot Telco Network Performance Snags

Wireless carriers are spending billions of dollars to build out 4G networks that are purported to be able to deliver data, including video, 10 times faster than 3G networks. 4G network expansion is occurring on a global scale.

telcogrid Analytics to ID, Troubleshoot Telco Network Performance SnagsMore than 150 carriers across 60 countries are committed to 4G deployments and trials, according to Deloitte. For its part, China Mobile is planning to spend $6.7 billion this year alone on its 4G networks, according to this article in AppleInsider.

With access, speed, and reliability top of mind for mobile consumers, combined with the amount of investment that’s being poured into network upgrades, it’s imperative for telecom carriers to be able to quickly identify and act on network performance disruptions as they arise.

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04/10
2013

Data Analysis to Reduce Churn in Telecom

The recent Spotfire on-demand webcast, “Data Science 2.0: Guided and In-line Analytics with Spotfire,” covers how Spotfire and data science are impacting global business across every market and industry.

telco churn Data Analysis to Reduce Churn in Telecom

 

For example, if you work in the telecom industry this may mean using analytics to capture key knowledge of how well your network is satisfying customers and potential customers.

This likely includes attrition and social churn analysis.

Here’s a sample clip from the telecom segment of the webcast followed by a post on how analytics could be an industry game changer.

 Data Analysis to Reduce Churn in Telecom

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03/18
2013

Applying Analytics to Retain, Attract Telco Customers

The fact is telecommunications customers are constantly getting bombarded with offers to switch providers. Not only that but customers are also becoming more involved in service/price comparisons.

telecomcustomers Applying Analytics to Retain, Attract Telco Customers That’s why it’s more important than ever for business leaders of wireless providers to use analytics to identify the right offers and price points for services and features to attract and retain the most high-value customers.

The use of predictive analytics by telecommunications and other companies to identify optimal pricing is hardly new, as Accenture notes in a report.

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