Subscribe

Categories

Add to Technorati Favorites

 Subscribe in a reader

Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Consumer Package Goods

04/10
2014

Analytics Maturity, Stage 1: Measure: Business Status Right at Your Fingertips

In a previous post, we explained that increasingly the long-term business success in today’s data-driven economy will center on an organization’s analytics maturity.

shutterstock 161390606 300x200 Analytics Maturity, Stage 1: Measure: Business Status Right at Your FingertipsThe first stage of the Analytics Maturity Model, “Measure,” enables executives and front-line managers to get a quick, current status of the operational performance and the business performance of their company.

Many enterprise organizations have historically measured performance using business intelligence (BI) reports. And while traditional BI does meet the basic definition of “Measure,” it certainly doesn’t meet the agility and interactivity of today’s data discovery analytics and mobile technology.

Continue reading »

Print post

12/12
2013

Predictive Analytics for the Benefits, Risks of Collaborative Shipping

As fuel and transportation costs continue to rise and cut into profit margins, a growing number of consumer packaged goods (CPGs) companies such as Colgate-Palmolive and Nestle S.A. are piloting shared intermodal rail service in specific geographies to reduce costs as well as carbon dioxide emissions.

shutterstock 115623829 300x265 Predictive Analytics for the Benefits, Risks of Collaborative Shipping Under an arrangement announced by Colgate-Palmolive, Mondelez International and Nestle, each company loads containers at their respective factories in Poland where they are then transported by rail and ferry before being trucked to each company’s logistics providers, eventually reaching The Netherlands.

Shipping can be very expensive for enterprise CPG firms but it becomes even more convoluted for mid-size companies.

Continue reading »

Print post

12/05
2013

Predictive Analytics to Mine Untapped E-Commerce Opportunities

Consumer packaged goods (CPG) companies are underestimating the growth potential for e-commerce with consumers, according to a recent study by Deloitte.

shutterstock 122842690 300x300 Predictive Analytics to Mine Untapped E Commerce OpportunitiesBoth CPG executives and consumers expect online sales of food, household products, and personal care products to grow over the next year as well as the next three years, the study notes.

However, consumers’ intent to purchase these products online far outpaces executives’ expectations for both time periods.

Continue reading »

Print post

06/10
2013

Predictive Analytics: Predicting the Unpredictable Consumer

It’s become a ubiquitous sight for retailers: the customer hunched over a smartphone in a store browsing competitors’ prices and scouring consumer reviews before making a buying decision.

yesno 300x145 Predictive Analytics: Predicting the Unpredictable Consumer

So, how can retailers break through to this consumer who’s so distracted by a deluge of information?

Companies need to start with understanding their target customers, according to a recent blog post from Harvard Business Review.

And that means using predictive analytics.

Continue reading »

Print post

06/05
2013

Data Analysis: A Battlefield for Retailers and CPG Firms

Starbucks is a perfect example of what retailers and consumer packaged goods (CPG) companies are grappling with when it comes to analyzing the data deluging their networks from inside and outside the corporate walls.

databattlefield Data Analysis: A Battlefield for Retailers and CPG FirmsAs much as a quarter of the data the coffee brewer is dealing with comes from its loyalty cards, but the firm doesn’t quite know how to use the data yet, says Joe LaCugna, director of analytics and business intelligence at Starbucks.

In addition, while the company has a team that analyzes social media, it hasn’t yet figured out exactly what to do with that information, either, he notes.

Continue reading »

Print post

04/29
2013

CPG Firms: Finding the New Analytics Normal

Consumer packaged goods companies and grocers are focused on growth more than ever, but they must move beyond traditional localized use of big data and analytics to gain the insight required to drive top- and bottom-line growth.

shopping11 CPG Firms: Finding the New Analytics NormalThat’s according to a new report by the Grocery Manufacturers Association and Deloitte Consulting.

“The research will assist CPG companies in understanding the broad set of capabilities and competencies required to improve their analytical IQ, with big data making that need even more urgent,” says Marcus Shingles, principal, Deloitte Consulting LLP.

Continue reading »

Print post

04/11
2013

Data Analysis Boosts CPG Companies’ Sales, Market Share

CPG Data Analysis Boosts CPG Companies Sales, Market ShareThe recent Spotfire on-demand webcast, “Data Science 2.0: Guided and In-line Analytics with Spotfire,” covers how Spotfire and data science are impacting global business across every market and industry.

 

For example, if you work in the consumer package goods (CPG) industry this may mean using analytics to understand which products are most relevant to consumers to help you better manage advertising campaigns to increase customer awareness.

 

 

Here’s a sample clip from the CPG segment of the webcast followed by a post on how CPG companies can benefit from data analysis.

 Data Analysis Boosts CPG Companies Sales, Market Share

Continue reading »

Print post