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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Media

08/20
2013

Eyeing Big Data Revenue Opportunities in Media

Apple’s recent acquisition of Locationary, a big data business mapping service, reflects the company’s ongoing efforts to expand its mapping capabilities.

money Eyeing Big Data Revenue Opportunities in MediaApple’s Locationary deal is now the fourth mapping acquisition the company has made in recent years – in addition to Placebase, C3 Technologies, and Poly9.

These deals are representative of the techniques that media companies are applying to extend their uses of big data and analytics to increase their offerings to subscribers as well as their revenue.

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