There are number of factors that go into consumer buying decisions – including price, usefulness, and positioning of the item in a store or on a website. And research trends indicate that in addition to defining their attitudes and experiences, the generation a consumer was born into plays a role in the… Read More →
This holiday season, marketers are launching holiday-specific social media campaigns. And these social media strategies are about more than just than engaging with customers – they’re designed to get consumers to buy. In the past, Internet marketers have set their sights on increasing engagement as well upping their follower counts… Read More →
There’s some extra good news for companies this holiday season as consumers are more optimistic about the economy and are planning to spend more, according to Deloitte’s 29th annual holiday survey. This online survey was conducted by an independent research company of over 5,000 consumers in the U.S. and found… Read More →
As a growing volume of healthcare customers shop for healthcare insurance on their own through state healthcare exchanges, healthcare insurers have a tremendous opportunity to use data to better understand and cater to individual customers. Since October 2013, more than 8 million Americans have selected a private insurance plan using… Read More →
For the past few years, large insurers have been using big data and analytics to help set customer rates, to better identify risks and fraud, and even to make the claims process easier. Today more insurers are increasingly turning to big data throughout the customer life cycle. Faced with massive… Read More →
Despite the never-ending hype surrounding the deals you can find on Black Friday – the day after Thanksgiving really isn’t the day to snag the best bargains. That’s according to a recent market study which has collected information on one trillion visits to 4,500 retailing websites since 2008. The fact is last year… Read More →
The future of retail relies on the ability of retailers to harness and analyze consumer social sentiment data from diverse sources and use it to predict and influence consumer buying decisions (as well as streamline the supply chain). Retailers can use this data to drive demand, respond to customer needs, and… Read More →
“It is no longer good enough to simply satisfy your customers or to have a product that works. No longer can you merely deliver a service within the timescale you have set. All these are important and we have to do them. But what will really make the difference is… Read More →
Today there are so many channels available like Facebook, Twitter, and Pinterest that social media, along with SEO, have become the foundations of many companies’ online marketing campaigns.
There’s a torrent of customer and market data that’s continuously being generated for retailers and consumer packaged goods (CPG) companies. However, in many cases, line of business leaders (LOB) don’t often have access to the most current data regarding customer buying trends or market conditions.