For the past few years, large insurers have been using big data and analytics to help set customer rates, to better identify risks and fraud, and even to make the claims process easier. Today more insurers are increasingly turning to big data throughout the customer life cycle. Faced with massive… Read More →
Despite the never-ending hype surrounding the deals you can find on Black Friday – the day after Thanksgiving really isn’t the day to snag the best bargains. That’s according to a recent market study which has collected information on one trillion visits to 4,500 retailing websites since 2008. The fact is last year… Read More →
The future of retail relies on the ability of retailers to harness and analyze consumer social sentiment data from diverse sources and use it to predict and influence consumer buying decisions (as well as streamline the supply chain). Retailers can use this data to drive demand, respond to customer needs, and… Read More →
“It is no longer good enough to simply satisfy your customers or to have a product that works. No longer can you merely deliver a service within the timescale you have set. All these are important and we have to do them. But what will really make the difference is… Read More →
Today there are so many channels available like Facebook, Twitter, and Pinterest that social media, along with SEO, have become the foundations of many companies’ online marketing campaigns.
There’s a torrent of customer and market data that’s continuously being generated for retailers and consumer packaged goods (CPG) companies. However, in many cases, line of business leaders (LOB) don’t often have access to the most current data regarding customer buying trends or market conditions.
With an unlimited amount of information about products and services accessible from as close as their smartphones, customers are more empowered than ever. To adapt and succeed in this increasingly competitive landscape, companies must rely on employees at the front lines of customer interactions to stay ahead of consumer demands.
As consumers have more channel choices than ever before, the role of the physical store has become more important than ever for providing customers with effortless experiences and earning their loyalty.
The flood of information about consumer behavior online can be a gold mine for marketing. Instead of launching mass media campaigns aimed at a broad demographic of people, it’s now possible to tailor an offer to a single consumer based upon his immediate needs.
Store leaders receive a tsunami of information and tasks they have to complete on a daily basis. Not only do they have to handle basic operations, they also have to cater to the needs of today’s omnichannel consumers – e.g., customers who want to purchase online and pick up in-store –… Read More →