Subscribe

Categories

Add to Technorati Favorites

 Subscribe in a reader

Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Analytics and Twitter

10/09
2013

5 Big Data Analytics Things We Learned On Twitter

It’s been a while since we brought you a recap of how BI and data analytics pros used Twitter. So, it’s high time that we get back to the recap.

Analytics and BI on Twitter 5 Big Data Analytics Things We Learned On TwitterThis month we’re bringing you five things we learned on Twitter in the world of big data analytics in September.

Let’s get started.

1. Saul Sherry (@bigdatarepublic) interviewed our top data scientist Michael O’Connell and gave you a glimpse of his workspace.

Continue reading »

Print post

06/12
2013

Social Analytics to Assemble an Army of Brand Advocates

Socially active customers wield a great deal of influence on the behaviors of their friends and families.

Consider this: 60% of Facebook users and 79% of Twitter users say they’re more likely to recommend a brand to their friends after interacting with that brand on a social network, according to a survey by research firm Chadwick Martin Bailey.

types of content to attract customers to your business 300x239 Social Analytics to Assemble an Army of Brand Advocates And features such as Twitter’s retweeting and Facebook’s sharing options make it easy for fans to immediately promote their positive customer experiences to others, as Aaron Parson notes in an article on the topic.

Continue reading »

Print post

04/24
2013

Who’s the Most Influential in Big Data? A Twitter Study

Big Data Republic (BDR), a big data community, recently ran a contest for its readers to nominate their favorite Twitter influencers on our favorite topic #BigData.

twitterinfluence Who’s the Most Influential in Big Data? A Twitter Study  Using PeerIndex and a panel of real, live, human judges (which we consider a key ingredient to the legitimacy of big data analytics), BDR has compiled a list of the top 100 influencers on Twitter – the result of the month-long contest. BDR threw out any “inbound marketing spambots” and accounts not keenly focused on big data to further legitimize the list.

Tom H. C. Anderson (@tomhcanderson) came in first and we’re honored that our @TibcoSpotfire tweets are in the top 40 – ringing in at No. 34.

Continue reading »

Print post

03/05
2013

How BI and Data Analytics Pros Used Twitter – Greenie Edition

It’s been a fun month on Twitter in the BI and data analytics space. And with lots going on in the world of energy including climate change talks and making the world greener with big data analytics, we thought it would be fun to take a look at what’s been happening from the “greenie” perspective.

Analytics and BI on Twitter How BI and Data Analytics Pros Used Twitter – Greenie Edition  As we mention in a recent blog post, a green strategy is a hot-button issue for the upcoming year in the Obama administration. A key follow for this initiative is Amy Harder (@Amy_NJ), the energy and environment correspondent for the National Journal.

A good news source we’ve discovered on Twitter for green energy and data analytics looks to be the Green Computing Report (@GreenCompReport). This wire service of sorts releases regular news, features and research on the greening of IT.

Continue reading »

Print post

02/11
2013

Treading Carefully with Social Analytics

Companies can learn a great deal about customer sentiments regarding their products or their reputations by using social analytics.

For instance, Pottery Barn does an effective job of using social analytics and listening to and reacting to customer concerns minutes after those concerns are posted to Facebook, Twitter, and other social media channels, according to an article in Business 2 Community.

treading carefully Treading Carefully with Social AnalyticsMonitoring customer sentiment on social channels can also help alert company executives to a brewing problem.

One of the more infamous examples involves Nestle. In 2010, the environmental watchdog group Greenpeace launched a social media attack against Nestle’s Kit Kat brand.

Continue reading »

Print post

02/08
2013

How BI and Data Analytics Pros Used Twitter in the Past Month

It’s been a little while since we’ve brought you a Twitter wrap and we have lots in store in the form of awards, interesting reads and a few cool things to check out. Let’s start with what happens when the lights go out at the Superdome.

Analytics and BI on Twitter How BI and Data Analytics Pros Used Twitter in the Past Month  Data Geeks & the Super Bowl on Twitter

This writer was highly entertained by @datachick’s play-by-play of the super #fail. Best Tweet? There were two of them – “Agile #SuperBowl. Just enough power” and “I’m pretty sure Nate Silver predicted this.”

Another trending topic related to the Super Bowl was the geek love fest presented by companies like GoDaddy and KIA. But the real story about love and geeks comes to us on Twitter via the MIT Sloan Management Review (@mitsmr).

Continue reading »

Print post

10/24
2012

Unstructured Data Analysis: 5 Steps to Avoid Drowning in Data

On average, companies are reporting more than a 40% annual growth in the data they use for analysis, according to a recent research report from Aberdeen Group.

help 150x150 Unstructured Data Analysis: 5 Steps to Avoid Drowning in DataMuch of this data explosion represents unstructured data that can be difficult to format and evaluate via data analysis.

This includes unstructured data such as social media posts, recorded call center interactions between customers and agents, health records, and the bodies of email messages.

However, there are steps that businesses can take to improve how they go about gathering data, integrating data from multiple sources, and using data analysis techniques to manage the data explosion sensibly, as Glenda Nevill notes in a recent blog post.

Continue reading »

Print post

10/05
2012

Recap of the SFBigData Chat – 10 Questions on Big Data’s Future

Last week, we hosted a Tweet Chat on big data with several analysts. And we thought the chat was cool enough to highlight on this beautiful Friday morning. So grab a cup of Joe and see what you might have missed in the #SFBigData Tweet Chat.

reaching for the stars 150x150 Recap of the SFBigData Chat – 10 Questions on Big Datas FutureBefore we get to the meaty Q & A, let me point out a few highlights:

  • This Tweet Chat had 492,596 impressions on Twitter and reached 43,960 Twitter accounts.
  • Shawn Rogers (@shawnrog) from EMA Research received the most retweets and he may have coined a term – Hadump. But you’ll have to read on to find out what it means.
  • Our list of contributors includes 26 individuals, with Shawn Rogers and Ted Cuzillo (@datadoodle) leading the pack in number of tweets. Other players include Cindi Howson (@biscorecard) from BISorecard, Neil Raden (@neilraden) of Hired Brains and Jorge Garcia (@jpgtec) of TEC. You can find the complete list of contributors in our full tweet chat report.

    Continue reading »

Print post

10/03
2012

Achieving Success With Social Media Analytics

Social media analytics continue to evolve as companies attempt to learn from and act on behaviors and sentiments shared by consumers in web and social media channels.

In a perfect world, social media analytics would help inform corporate leaders about possible product problems that are bubbling to the surface. Social media analytics would also help them identify other market signals that can prompt actions to address anticipated shifts in buying patterns and other actions by customers.

SocialMediaROI Achieving Success With Social Media AnalyticsHowever, it’s tough for many companies to obtain meaningful results from their uses of social media analytics.

This is partly because business leaders struggle to articulate what success looks like, notes author and analyst Marshall Sponder. Plus, most social data is unstructured, thus adding to the complexity for organizations to obtain valuable business insights.

Continue reading »

Print post

09/28
2012

How BI and Data Analytics Pros Used Twitter – TUCON Edition

It’s time for a special Twitter wrap – how BI and data analytics pros used Twitter during TUCON 2012 – the annual TIBCO user conference. In this month’s edition, we’ll recap the highlights and give you a “do follow” list.

Analytics and BI on Twitter1 150x150 How BI and Data Analytics Pros Used Twitter – TUCON EditionThe Overview

Let’s start with a high-level overview of how big this conference is.

I borrowed this from TIBCO VP Ian Gotts (@iangotts) who wrote a number of posts on the conference: “But for TIBCO, it is the highlight of the year: 2,500 delegates, 52 client and analyst speakers, 20 sponsoring companies, press from all over the globe, days packed with exciting information and hundreds of networking connections to be made, all topped off with an awesome party taking over Haze nightclub with a top show called Legends.”

Next up, I created a Storify stream to capture some of the best tweets and Twitter pics of the Legends show. You can view the Storify here.

Continue reading »

Print post