The recent Spotfire on-demand webcast, “What’s Hiding in Your Sales Data?” covers the many challenges faced by sales organizations trying to turn hot leads into new customers. The webcast also discusses how Spotfire is used to seamlessly access Salesforce.com data and enhance traditional reporting capabilities. One of the most common… Read More →
Predictive analytics can help companies forecast business results with stunning accuracy – for example, how a particular group of customers might react to a targeted offer or what the potential business impact might be as a result of a marketing program. But do data scientists always ask the right questions to… Read More →
Businesses that want to remain competitive must build stronger relationships with customers. This means CRM vendors will need to build systems that interact more with customers, rather than systems that are developed primarily for organizations, according to this article in Selling Point. Providers of CRM systems will have to continue… Read More →
Did you know that there are more than 200 tools and platforms that can help you track and assess how many times your business or brand has been mentioned in social media channels? And many of these listening platforms do more than just the basic monitoring. In fact, they now… Read More →
The mobile business intelligence app is growing in popularity as one of the many types of tools helping mobile workers do their jobs. But it’s not the reports they’re using – it’s real-time data, says one report from Ann Hall in her article Do BI Vendors Need to Think Niche for… Read More →
Companies planning on implementing sales forecasting or sales analytics solutions are encouraged to participate in a Aberdeen survey on sales forecasting and analytics.
A recent IDC report, “State of the Business Analytics Market: Survey Shows Positive Buyer Sentiment Going Forward,” states that the “fundamental drivers of business analytics technology adoption have not changed despite the downturn.” This blog posting gives some highlights on the IDC report on business intelligence and business analytics.
Tapping the business intelligence of your own data can tell you where, when, how and how much of sales is really profitable. And long-term analytics in utility companies, for example, are showing the power of shifting buyers to lower-cost but higher-income options.
Business intelligence is often thought of as providing data and answers for finance and operations departments. Yes, that’s how many companies use business intelligence, but many others apply business intelligence in other areas of the company. For pharmaceuticals, business intelligence provides untold value in analyzing sales metrics – delivering sales performance management.
We are thinking a lot these days about marketing spend and how it translates into revenue. Isn’t everybody? We are looking at it for our internal spend. But, importantly, we are also looking at marketing and sales analytics from the use of Spotfire perspective for our customers and prospects.