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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Social Network Analysis

10/30
2012

A Data Analysis of Foreign Policy

Last Monday night, we witnessed the last of three presidential debates for the 2012 election. The topic was foreign policy and we thought it would be interesting to explore the data analytics of foreign policy in the aftermath of the final debate.

“Walmart Moms” Not Big on Foreign Policy

Let’s start with an interesting sentiment analysis gauged by ABC News. During the first 30 minutes of the debate, ABC’s Elizabeth Hartfield examined the sentiment for each candidate with a group of “Walmart Moms.”

The overall result?

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05/01
2012

5 Sure-Fire Ways to Use Analytics to Become a Social Business

social media 300x202 5 Sure Fire Ways to Use Analytics to Become a Social BusinessMany executives see social media as another way to connect with customers and prospects.

Indeed, most organizations have created social media accounts with Facebook, Twitter, and other social sites to help attract “fans” and “followers.” Some organizations even go so far as to engage customers and prospects with games, contests, challenges, and offers.

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11/30
2011

Can Analytics Predict Fashion Trends?

predicitve analytics and fashion 300x168 Can Analytics Predict Fashion Trends?

If you follow fashion — and maybe if you don’t — you probably know that Victoria’s Secret annual fashion show delivered its biggest rating ever Tuesday night, and even ranked as the evening’s highest-rated show.

The special, which aired at 10 p.m., was seen by 10.3 million viewers and scored a huge 4.6 rating among adults 18-49 — up 35 from last year. That’s the show’s biggest audience since 2002 and its largest rating during its nine-year history.

With so many people interested in fashion (wishful thinking?), I decided to investigate whether technology can predict next season’s top fashions.

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10/26
2011

A Cautious Approach to Big Data

big data opportunities and challenges A Cautious Approach to Big DataBig data can provide companies with powerful insights about everything from customer behaviors and preferences to new product opportunities. As cited in a recent article featured in MIT’s Technology Review, big data is used by companies such as Netflix to predict customer behavior, recommend products and deliver social media ads. But as the Technology Review article also mentions, big data can “have dangerous results.”

For instance, a new paper cited by Technology Review, entitled “Six Provocations for Big Data,” presented at a recent Symposium on the Dynamics of the Internet and Society, lists some of the reasons that businesses and other organizations should take a cautious approach to using big data. While consumer privacy issues are among the most evident issues decision makers should concern themselves with, big data can also provide organizations with distorted or incomplete views of customer and market trends.

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02/16
2011

Social Network Analysis Can Reveal Secrets About Your Customers

social network Social Network Analysis Can Reveal Secrets About Your CustomersThere is an old saying that a man is known by the company he keeps. Today, the company men and women keep is much easier known – or at least pieced together through online activity. It’s called a social network and, just as the adage states, your social network is a reflection on you. In 2010, Gartner designated social network analysis technology as the second most strategic technology warranting significant investment by businesses. According to this article in The Economist, whether you know it or not, social network analysis technology is being used everywhere, and that trend will only continue as it reveals deeper insight into everything from consumer to terrorist behavior.

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