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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Category Archives: Vertical Markets

03/13
2014

Big Data for E-Commerce Retail Growth

E-commerce retailers are using 2014 as a banner year to apply big data benefits to online conversion and sales strategies – and they’re just getting started.

shutterstock 153968597 300x178 Big Data for E Commerce Retail GrowthIncreasingly, companies that leverage data that’s already in existence can take advantage of real-time insights to drive conversions and sales in new and enticing ways.

To help your business achieve more with big data, consider the following two strategies for providing a more efficient, customized user experience in online retail:

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07/22
2013

Winning in Pharmaceutical Emerging Markets with Analytics

Over the next five years, two-thirds of pharmaceutical sales growth will come from emerging markets. While this presents enormous potential, how can organizations compete to capture new opportunities? It all comes down to the data..

This infographic lays it all out.  Click anywhere on the image for a larger view.

Tibco Spotfire v 5b.fw  e1374503655153 Winning in Pharmaceutical Emerging Markets with Analytics

 

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05/08
2013

The Big Data Business Potential for M2M Communications

Forward-thinking companies in a variety of industries are beginning to see tremendous business potential from using machine-to-machine (M2M) communication technologies through the proliferation of Internet-connected devices.

MarchingRobots The Big Data Business Potential for M2M CommunicationsIn fact, IT and business leaders are planning M2M implementations in areas ranging from smart grid energy networks to manufacturing and industrial plant monitoring to patient monitoring in healthcare, according to a recent study by TechRepublic and ZDNet.

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03/05
2013

How BI and Data Analytics Pros Used Twitter – Greenie Edition

It’s been a fun month on Twitter in the BI and data analytics space. And with lots going on in the world of energy including climate change talks and making the world greener with big data analytics, we thought it would be fun to take a look at what’s been happening from the “greenie” perspective.

Analytics and BI on Twitter How BI and Data Analytics Pros Used Twitter – Greenie Edition  As we mention in a recent blog post, a green strategy is a hot-button issue for the upcoming year in the Obama administration. A key follow for this initiative is Amy Harder (@Amy_NJ), the energy and environment correspondent for the National Journal.

A good news source we’ve discovered on Twitter for green energy and data analytics looks to be the Green Computing Report (@GreenCompReport). This wire service of sorts releases regular news, features and research on the greening of IT.

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02/18
2013

Data Analysis to Unearth Banking ‘Silk Roads’

It likely will not be as Herculean an effort as it was for China’s Han dynasty to expand the Silk Road trade routes, but banks are turning to big data to help uncover their own Silk Roads, according to a recent Wall Street Journal article.

silk road Data Analysis to Unearth Banking Silk RoadsFour of the nation’s largest banks are beginning to exploit data analysis to successfully tap into the gold mine of information often hidden in big data, unstructured data like social media posts and call center notes that don’t easily fit into conventional databases.

For example, JPMorgan Chase & Co is combining its credit card and transactional data with publicly available information from the US government to unearth consumer trends, which the bank is then offering to its clients.

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02/14
2013

Applying Analytics to Manufacturing Capacity Planning

As manufacturers continue to face intensified global competition and increased pressure on profit margins, they can use analytics to identify ways to improve efficiencies and run their operations more effectively.

200x200 0027 Toolbox Applying Analytics to Manufacturing Capacity Planning“Virtually every facet of the manufacturing operation – product design, customer relations, finance, risk, supplier and partner management, and sales and marketing – is now on a quest for more accurate and accessible information,” according to a Deloitte post in The Wall St. Journal.

Analytics can help manufacturers with a number of opportunities including the ability to identify, quantify, and prioritize margin improvement opportunities by delivering thorough information that provides insights into SKU velocity, price band and segment performance, etc.

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02/11
2013

Treading Carefully with Social Analytics

Companies can learn a great deal about customer sentiments regarding their products or their reputations by using social analytics.

For instance, Pottery Barn does an effective job of using social analytics and listening to and reacting to customer concerns minutes after those concerns are posted to Facebook, Twitter, and other social media channels, according to an article in Business 2 Community.

treading carefully Treading Carefully with Social AnalyticsMonitoring customer sentiment on social channels can also help alert company executives to a brewing problem.

One of the more infamous examples involves Nestle. In 2010, the environmental watchdog group Greenpeace launched a social media attack against Nestle’s Kit Kat brand.

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02/08
2013

How BI and Data Analytics Pros Used Twitter in the Past Month

It’s been a little while since we’ve brought you a Twitter wrap and we have lots in store in the form of awards, interesting reads and a few cool things to check out. Let’s start with what happens when the lights go out at the Superdome.

Analytics and BI on Twitter How BI and Data Analytics Pros Used Twitter in the Past Month  Data Geeks & the Super Bowl on Twitter

This writer was highly entertained by @datachick’s play-by-play of the super #fail. Best Tweet? There were two of them – “Agile #SuperBowl. Just enough power” and “I’m pretty sure Nate Silver predicted this.”

Another trending topic related to the Super Bowl was the geek love fest presented by companies like GoDaddy and KIA. But the real story about love and geeks comes to us on Twitter via the MIT Sloan Management Review (@mitsmr).

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02/06
2013

Using Analytics to Better Manage Big Data from Smart Grids

Energy utilities, including transmission and distribution providers, are beginning to generate massive volumes of data from the billions of dollars being invested in smart grid efforts.

smart grids 150x150 Using Analytics to Better Manage Big Data from Smart GridsAnd analytics can help energy companies ensure the operational success of smart grids by enabling power companies to more effectively manage the streams of data that smart grid technologies are producing, as an Accenture report reveals.

This data, when applied effectively with analytics, can help energy companies evaluate the returns being generated against the sizable investments they’re making in smart grid technologies.

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02/05
2013

Sharpening Media Advertising Through Advanced Analytics

As television, Internet, and other forms of media continue to converge, advertisers and media executives are striving to find the most effective ways to reach desired customer segments with the right messaging at the right time to generate optimal conversion rates.

shopper analytics 150x150 Sharpening Media Advertising Through Advanced AnalyticsThanks to the capabilities and strengths of advanced analytics, media minds no longer have to rely on mass marketing and advertising approaches in the hopes of potentially engaging and converting just a fraction of the intended target audience.

Customer data, including information that customers share in online surveys, contact center interactions, transactions, and social media channels, can be mined by media marketers to identify the customers they’re trying to reach and the type of messaging that’s most likely to resonate with them and lead to conversion.

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