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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Monthly Archives: June 2012

06/28
2012

Wielding Analytics to Conquer the Customer Experience Battle

customer service is not star trek 150x150 Wielding Analytics to Conquer the Customer Experience BattleIn a time when consumers have unprecedented access to reams of data about an organization – from Facebook posts to forum reviews – companies must be more prepared than their empowered customers when they dial up call centers or access other corporate touch points.

Bolstering the customer experience across multiple channels is one of the most often mentioned benefits of mining the treasure trove of information buried within big data.

Take AT&T, for example, which is aiming for an effortless customer experience, according to Phil Bienert, senior vice president of digital experience at AT&T. One of the biggest challenges to delivering a positive customer experience is staying ahead of customer expectations in a market mired in one of the largest changes in consumer behavior in history, he adds.

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06/27
2012

3 Big Data Pitfalls and How to Avoid Them

pitfalls11 150x148 3 Big Data Pitfalls and How to Avoid ThemGoogle has indexed 1.5 million results for the term “big data,” a testament to its quick march to buzzword status.

But unfortunately the hype is creating potential pitfalls that organizations must maneuver around to be able to achieve the large business returns that C-level executives believe big data can provide.

One of the most daunting challenges to successfully exploiting big data is ensuring that the right questions are being used to analyze big data to get true business insight.

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Filed under: Big Data, Data Analytics

06/26
2012

Transform 2012 – Moving Business from Survival to Thrive Mode

marketing 1 150x150 Transform 2012   Moving Business from Survival to Thrive ModeToday marks the start of the TIBCO Transform 2012 user conference in London. This sold-out event features @Gartner_Inc’s James Richardson on the business value of in-memory BI.

Here’s what nearly 1,000 participants can expect to gain from the conference and how you can benefit from your seat in cyberspace.

This session focuses on why traditional BI systems users are moving to visualization-based data analytics platforms to gain competitive advantages. Session topics include drivers, trends, best practices and how IT can better address the analytics needs of the enterprise.

Other conference highlights include an examination of the major challenges in organizations and how transforming to an event-enabled enterprise can move the organization from survival mode to thrive mode.

Participants at both today’s event and the Thursday event in Paris will learn how to use TIBCO’s platform for making sense of tons of data, how to find “what’s hiding in their data” and how to respond to these new insights in real time.

Customers from companies such as Sony and Dogs for the Blind join representatives from TIBCO to give real-world insights and practical advice on how others can transform their businesses.

Next Steps:

Amanda Brandon
Spotfire Blogging Team

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06/25
2012

Analytics Gets the Job Done the ‘Bright’ Way

resume 150x150 Analytics Gets the Job Done the Bright Way There’s a new job board in town and it’s using data science to better connect people looking for jobs with the right jobs.

Bright.com offers a data-driven approach to job searching that combines machine learning, data science, and the largest resume study in history to create the Bright Score, a tool the company says is the recruiting equivalent of the “world’s first rocket: fast, sleek, and a shock to an industry that’s been mired in antiquated technology.”

Using data analytics, Bright takes the “search” out of job searching by matching potential employees with employers.

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06/22
2012

Forrester: The Era of Self-Service BI is Here

business intelligence 150x150 Forrester: The Era of Self Service BI is Here Forrester Research Inc. has just released its Q2: 2012 Forrester Wave: Self-Service Business Intelligence (BI) Platforms report and we’re pleased to announce that the research firm has ranked TIBCO Spotfire as “a leader in self-service BI platforms with the highest ‘Current Offering’ score.”

While that’s pretty cool, we’re really excited about the findings of the report – a move toward business-led, self-service BI. Here are a few highlights from the report and our takes on them.

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06/21
2012

10 Trends Shaping Big Data in Financial Services

big data financial 150x150 10 Trends Shaping Big Data in Financial ServicesThe world is flush with news around the concept of big data – the influx of data from the Internet, mobile devices, social media and other sources that contains a gold mine of information for companies that are poised to find it.

Consider a new report from Capgemini that reveals that nine out of 10 business leaders believe data is now the fourth factor of production, as fundamental to business as land, labor and capital.

The use of big data has improved the performance of businesses on average by 26% and that impact will grow to 41% over the next three years, according to Capgemini’s study of 600 C-level and senior executives.

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06/20
2012

Top 3 Reasons You Need a Chief Data Officer

chief data officer 150x150 Top 3 Reasons You Need a Chief Data Officer In order for any business to realize the value of its data, the data should be activity managed across the entire organization. And that means someone should have clear responsibility for the data.

But who should that be?

According to Capgemini, that person should be the chief data officer (CDO).

Unlike the chief information officer and the chief technology officer who are concerned with the technological infrastructure of an organization, the CDO is focused on the quality, management, governance and the availability of data.

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06/19
2012

The 7 Most Important Sections of a BI Business Case

back to square one sign 150x150 The 7 Most Important Sections of a BI Business CaseAlmost one-third of all business intelligence projects fail to “meet the objectives of the business,” according to Gartner Research Inc.

Andy Hayler echoes that sentiment by noting that high failure rates are also associated with data management projects in general.

He contends that nearly every one of these failures can be attributed to the lack of a business case that should include, at minimum, information regarding the total cost of ownership, the potential risk of failure, and the benefits to the organization as a result of success.

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06/18
2012

5 Reasons to Integrate Analytics into Your CRM System

brand loyalty 150x150 5 Reasons to Integrate Analytics into Your CRM SystemAre you managing customer experience from the outside in?

Customer experience may seem like a simple concept – how your customers perceive their interactions with your company.

But Forrester Research Inc. argues that customer experience is a fundamental business driver, and it’s the only source of competitive advantage in an age where customers and potential customers have unprecedented access to reams of data about your company and competitors.

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06/14
2012

5 Sure-Fire Steps to Ensure Data Cleansing During ETL

no dirty data 150x150 5 Sure Fire Steps to Ensure Data Cleansing During ETLInappropriate, incorrect, duplicate, and missing data are prime examples of dirty data.

Dirty data contributes to inaccurate and unreliable results. If dirty data is used as the primary source for decision making, unforeseen critical errors can occur, predictive models become undependable, and calculations are less precise.

Once dirty data is detected, it has to be corrected. But while that’s taking place, managerial decisions are delayed, processes require re-evaluation and the work that’s contributed to generating the dirty data has to be reworked.

All this leads to wasted employee time, incorrect strategic decisions, and a decrease in the organization’s return on investment.

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Filed under: Big Data, Data Analytics