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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Monthly Archives: November 2012

11/29
2012

How Data Discovery Can Help Entice Holiday Shoppers on the Fence

One of the biggest challenges retailers face during the holiday shopping season is a trap of their own making.

Many customers have become accustomed to receiving steep discounts on certain pivotal shopping days. This is particularly true with Gray Thursday, Black Friday, Cyber Monday, and Mobile Tuesday.

Post Holiday Sale 300x209 How Data Discovery Can Help Entice Holiday Shoppers on the FenceAs Jack Aaronson notes in a blog post for ClickZ, the concept of “Pavlovian marketing” stems from the notion that companies train customers to shop with them only when they know they’ll receive discounts.

Customers have become so accustomed to receiving markdowns at certain times that they’ll wait to shop until retailers make such bargains available.

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11/28
2012

Data Discovery Boosts Customer Experience, Drives Sales

Which retailer won the battle for Black Friday sales this year?

Walmart came out on top, according to Citigroup retail analyst Deborah Weinsberg, who rates multiple large retailers on their Black Friday performances.

customer experience Data Discovery Boosts Customer Experience, Drives SalesIn addition to opening earlier this year, Weinsberg lauds Walmart for its one-hour guarantee on popular items, as well as providing online-only access for customers who sign up for email advertising, “like” Walmart’s Facebook page or download its mobile app.

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11/27
2012

Data Analysis Helps Offset Holiday Shopping Volatility

Black Friday retail sales online has topped $1 billion this year for the first time ever, with online spending trending way ahead of the retail industry’s predictions for the holiday season, according to data research firm ComScore Inc.

holiday 150x150 Data Analysis Helps Offset Holiday Shopping VolatilityComScore expects online retail spending to increase 17% through the whole holiday season, ahead of the retail industry’s expected 4.1% increase.

The growth is propelled in large part by shoppers using their smartphones while in physical stores to check deals and tablet computers to shop in the evening, ComScore notes.

This fact – as well as many stores opening on Thanksgiving Day – means an even more unpredictable holiday shopping season for retailers.

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11/26
2012

Using Data Analysis to Gain a 360-Degree View of Holiday Shoppers

It’s difficult to predict with any degree of certainty how consumers will behave over the holiday shopping period or at any time, for that matter. Consumers have different needs and preferences – needs and preferences that constantly change over time or as a result of shifting circumstances (employment status, recent out-of-pocket medical expenses, etc.).

360 150x150 Using Data Analysis to Gain a 360 Degree View of Holiday ShoppersAs Anthony Ginn points out in a blog post for SteelHouse, lumping people into one category based on their incomes or one particular attribute doesn’t make sense.

However, marketers can draw similarities between different sets of consumers when they use data analysisdata discovery and predictive analytics tools to develop a multi-dimensional view of customers based on a range of traits.

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11/23
2012

The Data Analysis of a Data Scientist

When it comes to data scientists, it seems the more things change, the more they stay the same.

At the beginning of the year, we told you that there was a looming shortage of data scientists and things were only going to get worse.

curiosuty The Data Analysis of a Data ScientistWell, it looks like that’s exactly what’s happening.

Recently some three dozen data scientists from academia and business met in Chicago to “share ideas, discuss challenges, vent frustrations, and generally compare notes about their suddenly high-profile profession,” notes Ellis Booker (@ellisbooker), in the Information Week article, Meet The Elusive Data Scientist.

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11/21
2012

The Data Analytics of Thanksgiving – Part Deux

Last year, we served up a full course of data analytics based mostly on turkey and dressing origins. This year, the bigger story is that shopping for all the special people in your life has overtaken Tom Turkey’s spotlight.

tumblr mc5gzw7XZB1runwu3o1 500 300x210 The Data Analytics of Thanksgiving – Part DeuxSo, in light of the strife about when stores should open for Black Friday, we’re celebrating the more commercial side of America’s favorite feast in the “The Data Analytics of Thanksgiving – Part Deux.”

Before we get into the commercialization of the day of stretchy pants, crazy relatives and turkey comas, let’s look at a few important political figures involved in the pardoning of turkeys and the nationalization of the green bean casserole.

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Filed under: Data Analytics

11/20
2012

Big Data = Big Loyalty for Brands

Heading into the busiest shopping season, Apple, Amazon, and Samsung have a lot to celebrate as they’ve recently been ranked among the top of the world’s brand loyalty leaders.

strategy and loyalty 500x385 150x150 Big Data = Big Loyalty for BrandsThese companies – and the others that are ranked highly – all have one thing in common: their brands connect emotionally with their customers, and they consistently surpass consumer expectations, according to a recent survey by Brand Keys, a brand loyalty research firm.

“Brand loyalty has always been primarily driven by emotional engagement, and the rankings this year make it crystal clear that connection is everything,” notes Robert Passikoff, Brand Keys founder and president.

“The good news is that brand loyalty is understandable,” he notes. “The better news is, it can be quantified and predicted, and . . . knowing what’s coming down the road gives a brand an extraordinarily powerful advantage.”

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11/19
2012

Empowering Business Users with Data Visualization

A growing number of business users are taking ownership of business intelligence, relying less on IT and creating more of their own reports and dashboards in a self-service approach, according to a recent report by the Aberdeen Group.

Investing opprtunities 150x150 Empowering Business Users with Data VisualizationCertainly one of the drivers for the DIY approach is that the data that’s presented in traditional BI reports and dashboards often invites more questions and deeper analysis, notes Aberdeen Group analyst Michael Lock.

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11/15
2012

The Rally Cry for Data Discovery in Customer Service

One of the greatest opportunities for applying customer data and data analysis capabilities is in the contact center. That’s where contact center leaders and other decision makers can gain valuable insights about customer sentiment, customer behavior, indicators of customer churn, opportunities for upsell/cross-sell, etc.

rally cry 150x150 The Rally Cry for Data Discovery in Customer ServiceData analysis and data discovery can also be used in the contact center to identify opportunities for agent coaching and training as well as agent utilization and capacity planning, which can be used to drive higher agent productivity and customer satisfaction.

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11/14
2012

Harnessing the Power of Data Visualization for Effective Energy Management

Over the past few years, businesses have been placing greater focus on their energy consumption and its impact on operating costs and profitability as energy costs and economic uncertainty continue to mount.

172847 energie Harnessing the Power of Data Visualization for Effective Energy ManagementIf anything, organizational focus on energy management will continue to intensify as businesses rely on these efforts to remain competitive both from a financial and a corporate image perspective, according to a recent report by Deloitte Consulting.

To monitor and manage energy consumption and spending more effectively, a growing number of companies are drawing on the power of data analysis and data visualization.

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