Today’s business climate is often ruled by fickle customers armed with unprecedented access to product information and equipped with social media megaphones to express their opinions of brands. Given that, are B2C or B2B companies better positioned to compete in a big data world based on how they have delved… Read More →
Increasingly people and businesses have become interconnected through digital technologies such as social and mobile, which gives them immediate access to information. As such, citizens and companies have developed heightened expectations for receiving higher levels of service from government agencies.
When it comes to what consumers want for the holidays, big data and social analytics can help retailers uncover “human truths to help brands make their marks in the world.” That’s according to McCann Truth Central’s newest global consumer research study, “The Truth About Holiday Shopping,” which reveals a new… Read More →
Although the term “big data” is rampant throughout corporate corridors, executives and business leaders have their own ideas – and sometimes misconceptions – as to what’s meant by big data and what it entails for the enterprise.
There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and operations. But there has been less evidence of the potential return on investment for companies that have embraced advanced analytics.
For brands, the customer journey is increasingly complex as customers interact in stores, online, with call center agents and in a myriad other ways. While the data generated by this growing number of actions may seem overwhelming, firms need to corral it to keep customers and grow the business, according… Read More →
For many retailers Cyber Monday has become the holy grail of online holiday shopping. In fact, since its inception in 2005, Cyber Monday, the Monday after Thanksgiving, has been the strongest online purchasing day of the year.
Without question, consumers’ extensive use of smartphones, tablets, and other mobile devices is creating rich opportunities for marketers and other corporate decision makers to identify customers’ locations, interests, and behaviors to better target them with offers and messaging.
The recent Los Angeles Airport shooting is a stark reminder of the challenges that local, state, and federal government officials face in enacting and maintaining strict security measures. Government entities such as Orange County, Florida are increasingly relying on big data analytics to parse through volumes of security data to… Read More →
The sad truth is that Turkey Thursday may one day put Black Friday out of business. But still, understanding Black Friday shoppers and what drives them to venture out even before the roosters crow can help retailers offer the deals that will fill their stores and their coffers.