Subscribe

Categories

Add to Technorati Favorites

 Subscribe in a reader

Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Monthly Archives: November 2013

11/27
2013

Data Analysis: Teaching B2C to be More Like B2B

Today’s business climate is often ruled by fickle customers armed with unprecedented access to product information and equipped with social media megaphones to express their opinions of brands.

shutterstock 135128687 300x225 Data Analysis: Teaching B2C to be More Like B2B Given that, are B2C or B2B companies better positioned to compete in a big data world based on how they have delved into customer preferences in the past?

B2C companies could learn a lot from the traditional approach to mitigating uncertainty around customer behavior that B2B companies have long embraced, according to new research from Aberdeen Group.

Continue reading »

Print post

11/26
2013

Big Data Analytics: Shaping the Future of Public Service

Increasingly people and businesses have become interconnected through digital technologies such as social and mobile, which gives them immediate access to information.

shutterstock 90648994 300x290 Big Data Analytics: Shaping the Future of Public ServiceAs such, citizens and companies have developed heightened expectations for receiving higher levels of service from government agencies.

But as government entities are beset by budget cuts and staff reductions, it’s becoming more and more difficult for organizations in the public sector to meet the needs and rising expectations of citizens and businesses.

Continue reading »

Print post

11/25
2013

Big Data Presents: The 12 Truths of Holiday Shopping

When it comes to what consumers want for the holidays, big data and social analytics can help retailers uncover “human truths to help brands make their marks in the world.”

shutterstock 155641259 300x200 Big Data Presents: The 12 Truths of Holiday Shopping That’s according to McCann Truth Central’s newest global consumer research study, “The Truth About Holiday Shopping,” which reveals a new era of predictive gift giving.

To help retailers learn more about what customers want, researchers conducted interviews with over 10,200 people in the US, UK, China, Brazil, Mexico, Chile, UAE, France, South Africa, Spain and India.

Continue reading »

Print post

11/21
2013

5 Ways to Drive the Big Data Discussion

Although the term “big data” is rampant throughout corporate corridors, executives and business leaders have their own ideas – and sometimes misconceptions – as to what’s meant by big data and what it entails for the enterprise.

shutterstock 140931805 300x200 5 Ways to Drive the Big Data DiscussionFor instance, mention big data to some execs and they’ll hit you with a number of false impressions such as big data is new, it’s expensive, it’s complicated, and it’s best suited for use by highly-trained data analysts.

Such misunderstandings can make it tough for CIOs and other big data evangelists to set the right expectations among senior business leaders as to what big data is and how it can be utilized to optimize business performance.

Continue reading »

Print post

11/20
2013

Outperform Rivals with Advanced Analytics

There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and operations.

shutterstock 22017652 300x225 Outperform Rivals with Advanced Analytics But there has been less evidence of the potential return on investment for companies that have embraced advanced analytics.

A recent Bain & Co. study, however, has tackled that issue by surveying more than 400 large companies. The study finds that the companies with the most advanced analytics capabilities are outperforming competitors by wide margins.

Continue reading »

Print post

11/19
2013

Mapping the Customer Journey with Data Analysis

For brands, the customer journey is increasingly complex as customers interact in stores, online, with call center agents and in a myriad other ways.

shutterstock 61669849 300x199 Mapping the Customer Journey with Data AnalysisWhile the data generated by this growing number of actions may seem overwhelming, firms need to corral it to keep customers and grow the business, according to a Harvard Business Review post from a trio of authors from McKinsey & Co.

In stark contrast to the days when interactions with customers were entirely in person, today more than half of all customers move through three or more channels to complete a single task, the post notes.

Continue reading »

Print post

11/18
2013

5 Ways Retailers Can Use Data Analysis for a Super Cyber Monday

For many retailers Cyber Monday has become the holy grail of online holiday shopping.

shutterstock 162909746 150x150 5 Ways Retailers Can Use Data Analysis for a Super Cyber MondayIn fact, since its inception in 2005, Cyber Monday, the Monday after Thanksgiving, has been the strongest online purchasing day of the year.

And, believe it or not, Cyber Monday 2012, which was four weeks until Christmas Eve, was the busiest online shopping day in history, according to the Adobe Digital Index.

Continue reading »

Print post

11/14
2013

Acting on Mobile Customer Insights via Big Data Analytics

Without question, consumers’ extensive use of smartphones, tablets, and other mobile devices is creating rich opportunities for marketers and other corporate decision makers to identify customers’ locations, interests, and behaviors to better target them with offers and messaging.

shutterstock 125411303 276x300 Acting on Mobile Customer Insights via Big Data AnalyticsHistorically, it’s been difficult for marketers to quantify offline customer conversions (e.g., attracting someone to purchase a product following a magazine or billboard advertisement).

However, technological advances have led to innovation in tracking consumers in mobile and other digital channels.

Continue reading »

Print post

11/13
2013

Applying Big Data Analytics to National, Local Security

The recent Los Angeles Airport shooting is a stark reminder of the challenges that local, state, and federal government officials face in enacting and maintaining strict security measures.

shutterstock 149239865 300x225 Applying Big Data Analytics to National, Local SecurityGovernment entities such as Orange County, Florida are increasingly relying on big data analytics to parse through volumes of security data to better identify and act on potential threats.

For instance, Orange County is able to use analytics to help crunch and analyze data that’s collected from 3,000 surveillance cameras.

Continue reading »

Print post

11/12
2013

Data Analysis to Uncover the Black Friday Shopper

The sad truth is that Turkey Thursday may one day put Black Friday out of business. But still, understanding Black Friday shoppers and what drives them to venture out even before the roosters crow can help retailers offer the deals that will fill their stores and their coffers.

shutterstock 118648831 300x250 Data Analysis to Uncover the Black Friday ShopperWhen they hit the malls or the big box stores on Black Friday – or even Thanksgiving Day – these shoppers are looking for the best deals on the best products for the season.

On this day, however, it’s not about being loyal to any brand. If I want a 60-inch, hi-def, flat screen TV, I’m not necessarily looking for my favorite brand.

Continue reading »

Print post