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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

Monthly Archives: November 2013

11/11
2013

What Is Big Data Anyway?

A recent Google search for the term “big data” returned more than 660 million results. There is no doubt that the potential of analyzing large, diverse data sets has created much fanfare.

shutterstock 161772110 300x300 What Is Big Data Anyway?But what exactly is big data?

David Meer, a partner with Booz & Co.’s consumer and retail practice, recently took on the task of nailing down the definition of big data and how applying data analysis to it can allow business to gain actionable insight.

“Why is this important? Because the amount of data generated by digitization will always exceed our ability to store, process, and make sense of it,” Meer writes in a Forbes blog post. “Most of it is irrelevant noise, so unless non-technical businesspeople are clear about the kinds of data being gathered and how to make practical use of it, they will be overwhelmed.”

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11/07
2013

You Say You Want A [Big Data] Revolution? But Is Your C-suite ready?

The vast potential offered by combining user-generated data from social networks and information from sensors and transactional data traditionally housed in databases has prompted the moniker “Big Data Revolution” to be bandied about in the media.

shutterstock 157721678 300x219 You Say You Want A [Big Data] Revolution? But Is Your C suite ready?Booz & Co. notes in a recent Forbes blog post that companies should educate themselves about big data through a lens focused on the technological revolutions of the past.

Just as with the advent of the availability of transactional data in the 1980s and the rise of the Internet, executives maneuvering to corral insight into big data should learn from lessons of these past paradigm shifts.

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11/06
2013

Manufacturing New Relationships with Customers via Data Analysis

While much of the buzz around data analysis for manufacturers has revolved around the ability to improve production via monitoring the data streaming in from machinery sensors, manufacturers can see bottom-line benefits from analyzing customer data.

shutterstock 120483295 300x193 Manufacturing New Relationships with Customers via Data AnalysisIn fact, 43% of manufacturers note finding new ways to serve customers as a primary focus for their business intelligence activities, according to Aberdeen Group.

And firms using marketing analytics achieve a 38% greater increase in the number of new pipeline accounts they identify than companies without marketing analytics, Aberdeen notes.

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11/05
2013

Insights into “Big Opportunities with Big Data & Analytics for Consumer Packaged Goods Manufacturers”

Packaging goods is no secret to the consumer goods market, but unpacking the insights from the deluge of data this sector brings is a challenge for many companies.

shutterstock 69081949 300x201 Insights into “Big Opportunities with Big Data & Analytics for Consumer Packaged Goods Manufacturers”However, big data analytics can help consumer goods organizations derive value from past, present and future data and solve big business problems such as how to:

  • Manufacture products with fewer steps.
  • Deliver new products to market with more efficiency and lower startup costs.
  • Perform customer service more effectively.

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11/04
2013

Data Analysis to Connect Marketing, Customer Service

Historically, enterprise marketing and customer service departments have gathered and maintained customer data separate from one another.

shutterstock 82744267 300x300 Data Analysis to Connect Marketing, Customer ServiceCreating these data silos prevents each department from developing a deeper understanding of customers – information that can be used to identify new products or services that customers share in their contact center interactions along with additional insights that can be provided to agents to deliver more personalized and knowledgeable support.

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11/01
2013

How Boston Won the World Series: Finishing Strong by the Numbers

It’s been 95 years since the Red Sox won a World Series at Fenway Park. It dates all the way back to when a pitcher named Babe Ruth called the venerable ball yard home.

images1 How Boston Won the World Series: Finishing Strong by the NumbersAnd what a fitting win in light of what happened this summer at the Boston Marathon.

The hashtag #BostonStrong came out of that terrible tragedy and describes the sentiment of Wednesday’s big win against the St. Louis Cardinals at Fenway Park. Since Wednesday, this hashtag has been used more than 202K times.

“There are no perfect endings after life and limb are lost, but this was the best thing this great American city could hope for Wednesday night,” according to MLB.com. “The Red Sox won the 109th World Series, beating the Cardinals in six games, and took the next step in a healing process that followed the Patriots’ Day bombings at the Boston Marathon.”

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