A recent Google search for the term “big data” returned more than 660 million results. There is no doubt that the potential of analyzing large, diverse data sets has created much fanfare. But what exactly is big data?
The vast potential offered by combining user-generated data from social networks and information from sensors and transactional data traditionally housed in databases has prompted the moniker “Big Data Revolution” to be bandied about in the media.
While much of the buzz around data analysis for manufacturers has revolved around the ability to improve production via monitoring the data streaming in from machinery sensors, manufacturers can see bottom-line benefits from analyzing customer data.
Packaging goods is no secret to the consumer goods market, but unpacking the insights from the deluge of data this sector brings is a challenge for many companies. However, big data analytics can help consumer goods organizations derive value from past, present and future data and solve big business problems… Read More →
Historically, enterprise marketing and customer service departments have gathered and maintained customer data separate from one another. Creating these data silos prevents each department from developing a deeper understanding of customers – information that can be used to identify new products or services that customers share in their contact center… Read More →
It’s been 95 years since the Red Sox won a World Series at Fenway Park. It dates all the way back to when a pitcher named Babe Ruth called the venerable ball yard home. And what a fitting win in light of what happened this summer at the Boston Marathon.