We have an app for the social mania surrounding the London Games. This is the first time the games have been so social, so we teamed up with Attivio to help you wade through the overwhelming volume of big data (or social media data in this case) to find the insights from the previous 24 hours of activity on Twitter from athletes, fans and even detractors.
The London Athletes Social Mania app gives you access to what’s trending in athletes and phrases and lets you look at the positive and negative sentiments that are associated with those Tweets.
Syed Mahmood, Spotfire product marketing manager, says that with our partnership with Attivio “we can offer any fan, from anywhere in the world, an opportunity to look beyond ‘medals won’ and really get involved in what’s being said, whether it’s about a current or former athlete, a particular country, or the latest faux pas in London.”
Instead of writing about what you can do with this app, I’m going to show you the overview and send you off to “more than medal watch.”
London Athletes Social Mania App Tour
1. Breakdown search by Topic or Athlete. The app breaks down the top 2-keyword and 3-keyword phrases by topic and athlete. The following screenshot is by topic.
2. Drill down into Tweet sentiment analysis by selecting a keyword or group of keywords. The following screenshot shows the number of Tweets related to the 2-keyword search in a visual format.
3. View a sentiment timeline by Tweet phrase or group of Tweets. In the following example, I selected the top 2-keyword phrase “Tyson Gay” and broke down his sentiment analysis by data and negative/positive sentiment (red and green, respectively).
4. Add the human element for insights. I can then take this sentiment analysis and look at what’s happening around the time all these Tweets are going red. Something bad happens. A quick search on Twitter or Google News reveals that Gay just misses a medal by a single one-hundredth of a second. At face value, it looks like he did something wrong, but if you add in the context of the Tweets, the negative sentiment is around the feelings his fans have for his loss. That’s the human element, folks. Asking questions of the data to tell the story.
- Read our press release on the partnership between Spotfire and Attivio on the London Athletes Social Mania app.
- Give the app a test drive and tweet us your thoughts on this London Games fun for data geeks.
Spotfire Blogging Team