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IDC: Positive Buyer Sentiment for Business Analytics

j0439818 150x150 IDC: Positive Buyer Sentiment for Business AnalyticsThere’s more positive news on the adoption and prospects for business analytics.  Research firm IDC recently issued a survey report, “State of the Business Analytics Market: Survey Shows Positive Buyer Sentiment Going Forward.”The report, written by IDC Analysts Brian McDonough and Dan Vesset, states that the “fundamental drivers of business analytics technology adoption have not changed despite the downturn.”

The survey was conducted by IDC and Computerworld in October 2009, and polled 277 self-selecting readers of Computerworld’s electronic newsletter.  231 respondents identified themselves as involved in the purchase decisions for business analytics software.

IDC defines two categories of business analytics: performance management, analytic and business intelligence applications and tools, and data warehouse platforms.

The findings of this study are intriguing.  They include:

  • Analytics and business intelligence remain a “high or critical priority” for more than half of the organizations surveyed.  The priority of business intelligence and analytics increases and accelerates over the next five years.
  • Priority technologies include dashboards and multidimensional analysis tools.
  • Licensed seats and budgets for business intelligence and analytics will increase.

According to the report, “Recent survey results suggest the business analytics software market will enter 2010 with healthy demand,” said Brian McDonough, research manager for IDC’s Business Analytics Solutions Service.  “With the right functionality to appeal to a broader audience, we can expect business intelligence to become more pervasive in the coming year.”

Kelley Kassa
Spotfire Blogging Team

Image Credit: Microsoft Office Clip Art

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