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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

02/19
2014

Big Data: The Key to Successful E-Commerce Strategies

Are online retailers using big data to grow their e-commerce efforts? Definitely. With metrics and data made openly available to analysis, big data has found a home among firms looking to increase conversions in the online retail sector.

shutterstock 132733193 300x198 Big Data: The Key to Successful E Commerce StrategiesHow Are Online Retailers Using Big Data for Business?

E-commerce aficionados are applauding the use of big data in e-commerce scenarios because it provides access to new approaches to online sales.

New forms of personalization, custom pricing, and customer service are attainable because online retailers are gathering and analyzing data at volumes and velocities previously unknown.

This new trend is a boon to e-commerce executives looking to make the most of what the Internet can offer: analytics in spades and metrics in massive quantities.

Two of the most widespread, not to mention important, uses of big data in e-commerce are managing fraud and predicting user behavior. Each of these aspects has a direct connection to an online retailer’s bottom line, allowing the company to drive conversions and optimize its retail data for growth via A/B split testing strategies and accommodating real-time user preferences.

Use Big Data for Targeted Communications

The best way to make use of big data in e-commerce for your business? By incorporating data into your decision-making process and seeking increased customization strategies.

The more focused and personalized your communications and organization, the higher your corresponding conversion rates. Instead of letting your data go to waste, use and analyze your business’ data to see how you can customize and specialize your branding, messaging, and product offerings.

The most successful businesses are the ones that make the most of their big data. From data visualization to real-time analytics, how your business gets answers to the right questions is what will move it to the next level.

Next Steps:

  • Try Spotfire: Get started with a free, 30-day trial that allows you to upload a spreadsheet then start creating beautiful visualizations.
  • Subscribe to our blog to stay up to date on the latest insights and trends in big data and data visualization.

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