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Trends and Outliers

TIBCO Spotfire's Business Intelligence Blog

12/03
2013

Not All Big Data is Created Equal – Best Practices for Taking Action

The volume of data that’s now available to decision makers is mind-boggling. In fact, 2.5 quintillion bytes of data is being collected every day and the growth in data is simply astounding: 90% of all of the data that’s ever been created has been generated in just the past two years.

shutterstock 1519206711 300x271 Not All Big Data is Created Equal – Best Practices for Taking ActionHowever, experts warn that more data doesn’t necessarily result in better decision making.

“Even the best data doesn’t lead to the right decisions if you don’t know how to look at it,” says Rachel Kennedy, associate professor and director of the not-for-profit Ehrenberg-Bass Institute.

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12/02
2013

The Data Analysis of Holiday Shopping Surveys

For retailers that want to know who bought what when this holiday season, in part, to get a jump on planning next year’s marketing campaigns, cutting through all the available information that’s out there can be daunting.

shutterstock 113119618 300x220 The Data Analysis of Holiday Shopping SurveysThere are any number of forecasts, estimates and surveys, not to mention anecdotal evidence, to help retailers make sense of all that data – but some are better than others, according to a recent Reuters article.

For one thing, experts say those doing the data analysis should – although not all do – measure or forecast sales over the three-month period from November to the end of January, not just the weeks from Thanksgiving until Christmas.

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11/27
2013

Data Analysis: Teaching B2C to be More Like B2B

Today’s business climate is often ruled by fickle customers armed with unprecedented access to product information and equipped with social media megaphones to express their opinions of brands.

shutterstock 135128687 300x225 Data Analysis: Teaching B2C to be More Like B2B Given that, are B2C or B2B companies better positioned to compete in a big data world based on how they have delved into customer preferences in the past?

B2C companies could learn a lot from the traditional approach to mitigating uncertainty around customer behavior that B2B companies have long embraced, according to new research from Aberdeen Group.

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11/26
2013

Big Data Analytics: Shaping the Future of Public Service

Increasingly people and businesses have become interconnected through digital technologies such as social and mobile, which gives them immediate access to information.

shutterstock 90648994 300x290 Big Data Analytics: Shaping the Future of Public ServiceAs such, citizens and companies have developed heightened expectations for receiving higher levels of service from government agencies.

But as government entities are beset by budget cuts and staff reductions, it’s becoming more and more difficult for organizations in the public sector to meet the needs and rising expectations of citizens and businesses.

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11/25
2013

Big Data Presents: The 12 Truths of Holiday Shopping

When it comes to what consumers want for the holidays, big data and social analytics can help retailers uncover “human truths to help brands make their marks in the world.”

shutterstock 155641259 300x200 Big Data Presents: The 12 Truths of Holiday Shopping That’s according to McCann Truth Central’s newest global consumer research study, “The Truth About Holiday Shopping,” which reveals a new era of predictive gift giving.

To help retailers learn more about what customers want, researchers conducted interviews with over 10,200 people in the US, UK, China, Brazil, Mexico, Chile, UAE, France, South Africa, Spain and India.

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11/21
2013

5 Ways to Drive the Big Data Discussion

Although the term “big data” is rampant throughout corporate corridors, executives and business leaders have their own ideas – and sometimes misconceptions – as to what’s meant by big data and what it entails for the enterprise.

shutterstock 140931805 300x200 5 Ways to Drive the Big Data DiscussionFor instance, mention big data to some execs and they’ll hit you with a number of false impressions such as big data is new, it’s expensive, it’s complicated, and it’s best suited for use by highly-trained data analysts.

Such misunderstandings can make it tough for CIOs and other big data evangelists to set the right expectations among senior business leaders as to what big data is and how it can be utilized to optimize business performance.

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11/20
2013

Outperform Rivals with Advanced Analytics

There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and operations.

shutterstock 22017652 300x225 Outperform Rivals with Advanced Analytics But there has been less evidence of the potential return on investment for companies that have embraced advanced analytics.

A recent Bain & Co. study, however, has tackled that issue by surveying more than 400 large companies. The study finds that the companies with the most advanced analytics capabilities are outperforming competitors by wide margins.

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11/19
2013

Mapping the Customer Journey with Data Analysis

For brands, the customer journey is increasingly complex as customers interact in stores, online, with call center agents and in a myriad other ways.

shutterstock 61669849 300x199 Mapping the Customer Journey with Data AnalysisWhile the data generated by this growing number of actions may seem overwhelming, firms need to corral it to keep customers and grow the business, according to a Harvard Business Review post from a trio of authors from McKinsey & Co.

In stark contrast to the days when interactions with customers were entirely in person, today more than half of all customers move through three or more channels to complete a single task, the post notes.

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11/18
2013

5 Ways Retailers Can Use Data Analysis for a Super Cyber Monday

For many retailers Cyber Monday has become the holy grail of online holiday shopping.

shutterstock 162909746 150x150 5 Ways Retailers Can Use Data Analysis for a Super Cyber MondayIn fact, since its inception in 2005, Cyber Monday, the Monday after Thanksgiving, has been the strongest online purchasing day of the year.

And, believe it or not, Cyber Monday 2012, which was four weeks until Christmas Eve, was the busiest online shopping day in history, according to the Adobe Digital Index.

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11/14
2013

Acting on Mobile Customer Insights via Big Data Analytics

Without question, consumers’ extensive use of smartphones, tablets, and other mobile devices is creating rich opportunities for marketers and other corporate decision makers to identify customers’ locations, interests, and behaviors to better target them with offers and messaging.

shutterstock 125411303 276x300 Acting on Mobile Customer Insights via Big Data AnalyticsHistorically, it’s been difficult for marketers to quantify offline customer conversions (e.g., attracting someone to purchase a product following a magazine or billboard advertisement).

However, technological advances have led to innovation in tracking consumers in mobile and other digital channels.

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