Political campaign consultants have been using public and voter data for decades. With Election Day approaching in the US on November 4th, political candidates and their campaign teams are becoming more sophisticated – if not more competitive – with their use of analytics and voter data as they seek to encourage the… Read More →
One of the greatest benefits that data and analytics provides to organizational leaders is the opportunity to revolutionize existing business models and launch entirely new business lines. Historically, companies that make products, like consumer-packaged goods, have invested heavily in R&D to produce new and improved offerings. While that approach can… Read More →
Interconnected manufacturing systems and devices powered by the Internet of Things (IoT) is continuing to automate a broad swath of manufacturing activities, linking wired and wireless networks in the development of products to enable smart manufacturing where processes govern themselves and smart systems take corrective action when needed, according to… Read More →
The key to sustaining a healthy and globally competitive manufacturing sector is making better use of data and analytics, according to an article on the Center for Data Innovation website. This so-called “smart manufacturing” could create $371 billion in net global value over the next four years, according to a 2014 estimate… Read More →
There’s little doubt that the use of big data and analytics is having a dramatic impact in helping data scientists arrive at fact-based hypotheses. Data-driven decision-making is “the practice of basing decisions on the analysis of data rather than purely on intuition,” according to an article by Tom Fawcett and Foster J…. Read More →
“It is no longer good enough to simply satisfy your customers or to have a product that works. No longer can you merely deliver a service within the timescale you have set. All these are important and we have to do them. But what will really make the difference is… Read More →
Next best action marketing has gained a great deal of momentum in recent years. That’s because companies are increasingly focused on gathering, analyzing, and acting on insights for appropriate actions to take with individual customers. For instance, let’s say a bank customer applies for a new credit card. Bank officials… Read More →
According to a recent study published by the Economic Intelligence Unit and PriceWaterhouseCoopers, 79% of executives make a “big” decision every quarter and one in three business leaders place the value of these decisions at $1 billion or more. However, when it comes to using data and analytics, just 32%… Read More →
While the potential of analytics to bolster the bottom line for business has been buoyed by the publicity of the growing volume and variety of data flooding many corporate networks, just about any industry can benefit from analyzing data sources already in place.
One of the greatest benefits of an enterprise-wide analytics platform is that it enables data analysts and scientists to work collaboratively and brainstorm on approaches for solving a company’s top challenges.