As companies grapple with the tsunami of data coming from connected devices, mobile, and the Web, there is the potential for a big data bottleneck to block business innovation. That’s the assertion of Brian McCarthy, managing director of information and analytics strategy at Accenture Analytics, in a new Harvard Business… Read More →
“It is no longer good enough to simply satisfy your customers or to have a product that works. No longer can you merely deliver a service within the timescale you have set. All these are important and we have to do them. But what will really make the difference is… Read More →
The vast majority of executives from companies leveraging big data to drive business are satisfied with the results, according to new research from Accenture. Accenture surveyed C-level executives and other senior technology leaders from 19 countries; 94 percent of executives who have tapped into big data said they are satisfied… Read More →
Hilary Mason, co-founder of HackNY and former data scientist for Bitly, argues that new technology makes it possible to “study human behavior at the scale at which that human behavior is actually occurring.” In other words, big data holds vast potential to tap consumer insights. The Human Element Mason double-majored… Read More →
According to IDC, there will be 40 zettabytes – that’s 40 trillion gigabytes – of big data by 2020. Companies will need to have a strategic approach to dealing with this much data. “Visualization is being incorporated into more and more business intelligence strategies to help drive dollars back to… Read More →
Good art hangs on walls; great art spurs conversation. Infographics are everywhere. So, too, are charts, graphs, maps and all manner of data visualizations used by companies to predict futures and make decisions.
The flood of information about consumer behavior online can be a gold mine for marketing. Instead of launching mass media campaigns aimed at a broad demographic of people, it’s now possible to tailor an offer to a single consumer based upon his immediate needs.
Companies that are focused on innovation typically have front-end processes in place such as ideation and tech scouting to help bring some structure to these efforts. However, companies often pay scant attention to post-launch innovation efforts to ensure that lessons have been learned and applied and to better align forecast… Read More →
How long is the shelf life of your product? Analyzing the Internet of Things (IOT) can help your company find out. Your business can even figure out how long consumers will clamor for your product before you launch it.
Retail stores today pulsate with activity and generate streams of data about customer behaviors, customer traffic, employee performance, and inventory placement and sales. This creates incredible opportunities for retailers, their regional managers and their store managers to leverage analytics to better understand shifts in customer preferences, employee productivity, and merchandising… Read More →