Companies use a variety of media to engage their customers, including print ads, billboards, TV spots, SMS alerts, email, customized Internet advertising, etc. But knowing which channels drive the highest levels of customer engagement can inform marketers how to get the biggest bang for their media spending bucks. There are… Read More →
Energy deregulation is leading a growing number of consumers to switch their electricity suppliers. In fact, 6 percent of residential retail electricity customers across eight states have switched providers over the past year. Among those customers who elected to switch, 64 percent cite price as the primary reason they selected a… Read More →
As companies continue to focus greater attention on delivering on heightened customer expectations and better customer experiences, the CIO and the IT organization are increasingly tasked with enabling business units to achieve these goals. To date, most CIOs and their teams have focused on applying IT to strengthen front-office and… Read More →
With citizen journalism, the Internet as a global community, and mobile data, third world countries like Africa are able to create infrastructures to support the growth of education, healthcare, information and other continent-wide improvements. Technology is something that we take for granted, but for some countries basic technological improvements can… Read More →
Companies can learn a great deal about their customers’ behaviors, preferences, and needs by analyzing emails, text messages, recordings with their contact centers, and other interactions. Still, analyzing unstructured customer data, linking it to structured information and gleaning insights from the combined information can be challenging.
Assessing and managing big data is no longer just for big companies. An increasing number of smaller, local businesses are finding impressive ways to put analytics to work on a small scale – and cheaply. Just look at localized online video advertising company, Slightly, which has recently raised $1.7 million in seed money.
Most software solutions aren’t up to the challenge of making use of rich e-commerce data, solving new problems for businesses as they grow, or consuming more types of data over time. But, instead of viewing these challenges as problems, why not see them as opportunities?
Oil and gas companies rely heavily on geographic data to determine where to drill, contending with the location and positioning of rock formations before extraction, etc. Likewise, retailers are heavily dependent on locational data to ensure that they’re placing stores close to the target customers they’re trying to reach. Meanwhile, retailers… Read More →
It’s an age-old problem in business. A mishap occurs, like a flawed batch of products that are produced due to an as-yet-unknown manufacturing glitch. Downtime to analyze and fix the malfunction could take hours or days, depending on the severity of the problem and whether defective manufacturing parts have to… Read More →
As big data and analytics tools become more prevalent and easier for people of all walks of life to access, the consumerization of data is opening up untold possibilities for quality-of-life improvements in different corners of the globe. When leveraged effectively, big data is meant to inform us and help… Read More →