To reduce customer turnover and increase customer loyalty, companies must understand customer expectations. That’s why every business leader is constantly searching for ways to answer the question: “What do my customers expect from me?”
Many marketers struggle to keep pace with sudden shifts in consumer behavior and market trends. For many organizations, it comes down to a lack of follow-through on the use of real-time customer and market information.
Most software solutions aren’t up to the challenge of making use of rich e-commerce data, solving new problems for businesses as they grow, or consuming more types of data over time. But, instead of viewing these challenges as problems, why not see them as opportunities?
One of the inherent challenges that many business leaders face with using customer relationship management (CRM) systems is that customer data is often duplicated or contains errors (outdated street addresses, phone numbers, email addresses, etc.).
Big data, once relegated to the technology industry, is making its way toward financial institutions looking to make better decisions about consumer loans and credit opportunities. The end result? Helping financial institutions around the world gather more data, analyze it more effectively, and make decisions more quickly.
There are numerous ways that sales leaders and their teams can make use of data and analytics to strengthen performance. These range from gaining a clearer picture of the needs, interests, transaction histories and opportunities of existing customers and prospects to using analytics to identify gaps in sales performance and… Read More →
Socially active customers wield a great deal of influence on the behaviors of their friends and families. Consider this: 60% of Facebook users and 79% of Twitter users say they’re more likely to recommend a brand to their friends after interacting with that brand on a social network, according to… Read More →
To reach customers where they live, so to speak, traditional retailers should take a peek at what their pure-play e-commerce brethren are doing – incorporating analytics into their CRM (customer relationship management) strategies to ensure profitable relationships with their customers. For brick-and-mortar retailers, big data analytics solutions are not just… Read More →
Companies can learn a great deal about customer sentiments regarding their products or their reputations by using social analytics. For instance, Pottery Barn does an effective job of using social analytics and listening to and reacting to customer concerns minutes after those concerns are posted to Facebook, Twitter, and other… Read More →
Are you managing customer experience from the outside in? Customer experience may sound like a simple concept – how your customers perceive their interactions with your company. But in a soon to be published book called “Outside In,” Forrester Research argues that customer experience is a fundamental business driver. In fact, it’s the… Read More →