At TIBCO Spotfire, our mission is providing companies, non-profit organizations, government agencies, and other entities with the ability to capture the right information at the right time and act on it proactively to gain competitive advantage. Occasionally, the success that’s achieved by our clients is recognized by the industry. This… Read More →
Next best action marketing has gained a great deal of momentum in recent years. That’s because companies are increasingly focused on gathering, analyzing, and acting on insights for appropriate actions to take with individual customers. For instance, let’s say a bank customer applies for a new credit card. Bank officials… Read More →
When it comes to innovation, people often think of ground-breaking innovation like Post-It Notes and laser surgery. But most companies would welcome a series of small innovations that deliver measurable impact on operations or business performance over time. Case in point: To help keep excitement and demand high for Beanie Babies in… Read More →
While the potential of analytics to bolster the bottom line for business has been buoyed by the publicity of the growing volume and variety of data flooding many corporate networks, just about any industry can benefit from analyzing data sources already in place.
Low interest rates, higher capital requirements, and moribund customer spending continue to put the squeeze on bank profitability. One effective way for bankers to respond to these challenges and improve profitability is by using customer data and predictive analytics to identify customers and prospects who are most likely to generate… Read More →
Energy output – and global demand for energy – continues to change dramatically on an international scale. In 2013, U.S. crude oil production rose to its highest level in a quarter century as shale drilling has pushed U.S. output to its fastest pace on record, according to the Energy Information… Read More →
Rising regulatory pressures. A sluggish economy. Heightened competition from new market entrants. These are just a few of the challenges companies in the financial services industry are facing today.
While predicting the ups and downs of capricious financial markets may be next to impossible, financial services companies can tap analytics to confidently predict customer behavior to outperform their competitors.
There’s a torrent of customer and market data that’s continuously being generated for retailers and consumer packaged goods (CPG) companies. However, in many cases, line of business leaders (LOB) don’t often have access to the most current data regarding customer buying trends or market conditions.
As savvy financial services professionals know, many industry players have multiple product and business lines that are constantly changing due to shifting customer and market demands. One TIBCO Spotfire client, CFS Consulting Group, is well aware of these challenges. CFS Consulting is predominantly focused on providing its clients with custom… Read More →