AT&T Assesses Risk of New Billing Strategy

Abstract
Today, big players in the telecommunications industry are under increased pressure to maximize profits and minimize risks. As a result, they are constantly exploring new marketing strategies while keeping a close eye on customer retention data. Using S-PLUS AT&T was able to evaluate the relative risk of the direct billing method versus the indirect billing method to improve customer retention.

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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AT&T Assesses Risk of New Billing Strategy