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Spotfire Enables Farminform to Provide Critical Analysis and Market Intelligence to Leading Pharmaceutical Companies

Abstract
Pharmaceutical Case Study: Farminform uses Spotfire help introduce and tune fiFOCUS for Pharmaceutical clients looking to improving their targeting activities.

“No other tool facilitates visual analysis in such an elegant way. With its visual presentation and interactive analytics capabilities, Spotfire is helping Farminform bring a signifi cantly new service to market.” – Harm Friskus, Analyst, Farminform

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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