How to find valuable customer insights and improve campaign effectiveness with enterprise analytics
|
| Date - Time: |
6/5/2008 12:00:00 AM |
| Presenters: |
Ira Haimowitz Group Director of Insights & Optimization for Wunderman
Christian Marcazzo TIBCO Spotfire |
| Video: |
Download
|
| More information: |
Send e-mail to: mds@tibco.com
or contact us by phone: (617)702-1602
|
| |
As competitors saturate markets and the cost and complexity of reaching
customers increases, an organization’s ability to quickly and
efficiently target the right customers with the right offers has a
tremendous impact on top line sales and bottom line profit.
In this case study, Ira Haimowitz, Group Director of Insights &
Optimization for Wunderman, will show how a direct-marketing agency
leveraged an enterprise analytics platform to:
Rapidly spot market trends?
Forecast campaign response rates?
Improve the media mix?
|