CRM Analytics

CRM Analytics Can Drive Marketing Success

As the marketplace grows more competitive by the day, sales and marketing professional require more sophisticated business intelligence applications to improve market share and profitability. CRM analytics has proven to be a powerful tool in this effort. Providing valuable data about past and predicted customer behavior, CRM analytics allows marketing professionals to make more strategic data-driven decisions and utilize marketing resources for the greatest impact. With the ever-increasing speed of business, applications that provide the fastest access to marketing insight provide the greatest value, allowing enterprise to be more competitive. For this reason, enterprises around the world rely on the visual analytics of Spotfire to get the most from their investment in business intelligence (or BI) infrastructure to enhance their CRM solutions.

Spotfire® Enhances CRM Analytics with Visual Approach

Spotfire provides marketing professionals with a visual approach to CRM analytics. Marketing managers can aggregate data from a variety of sources and then explore the information visually and interactively. Multivariate data can be extracted, merged and visualized through a series of linked interactive plots that dramatically increase comprehension and insight. Users can dynamically add, transform and derive data whenever they want, without the need to write code. Visual filtering and dynamic data queries allow users to ask and answer questions on-the-fly. With Spotfire visual analytics, high-value customers are easier to identify, understand and target. Marketing professionals can more easily find unique and often missed patterns in customer data, identify new selling opportunities and improve customer relations at every level.

Spotfire is built on an open architecture, so it integrates easily with CRM applications and other information technology.

Collaborative Features Optimize CRM Analytics

With Spotfire, communicating insights from CRM analytics with colleagues across the organization is easy. Users can create interactive Web-based reports, making static reports and presentations obsolete. Spotfire reporting tools allow others to interact with the same data visualizations and manipulate CRM information to ask their own questions and get answers right away. Spotfire also provides a Guided Analytics™ tool, where non-experts can understand data like an expert by following guides prepared by more experienced users.

Spotfire's flexibility makes it indispensable as a tool to support business intelligence software in many disciplines and industries, including compliance and risk management in the financial sector, cheminformatics in life sciences, and design for manufacturing in the semiconductor industry.

For more information about Spotfire CRM analytics software, click here.

What is Spotfire?

Spotfire speeds confident business decisions with interactive, visual data analysis

Unilever Case Study