Consumer Goods: Analysis Driving Brand Share and Product Sales in Consumer Goods
The cost and complexity of marketing consumer goods is ever increasing. Competition for brand share grows fiercer, as companies everywhere look to analytics to improve marketing, decrease customer service costs, build customer loyalty, and collaborate with distribution partners. Because of its ability to re-purpose data and rapidly author guided applications, Spotfire is used throughout the sales and marketing organizations of leading companies around the world to speed the way to market insight, react with lightning speed to challenges and opportunities to their brands, maximize their campaigns, identify cross selling opportunities, reduce attrition, and optimize their sales forces and distribution networks.In order to compete on analytics, your products need to be directed to the highest-value customer segments through the most efficient distribution channels, and supported with effective messaging. Understanding your market, product, consumers, and distribution channels is paramount to managing overall brand success. Applying analytics in consumer goods marketing and sales has become essential. Analyses that drill into not only 'what' but also 'why' in sales data, syndicated market data, consumption data, and survey data bring market intelligence to marketing and sales force execution.
For the first time, business professionals can drive enterprise market and brand intelligence. The stunningly visual experience – combined with capabilities such as automatic binning, automatic transformation of dates, dynamic expressions, and select statistics – makes analysis intuitive and enables instant identification of insights - no need to waste time interpreting spreadsheets and static reports. Spotfire replaces your monthly, static brand health briefing book with dynamic analytics that answer the questions that people want to know.
"Understanding internal and market data is essential when launching new products, optimizing campaigns, or managing sales force and channel strategies. The faster and better a marketing and sales organization can analyze data and make recommendations, the better it develops brands and moves products off shelves. Spotfire provides both the power and flexibility to truly understand what is happening and what should be done to maximize share and sales."
- Francesco Leone, Former Marketing Executive at Coca-Cola and Colgate-Palmolive
Market Analysis: Spotfire for Market Analysis exploits external market data and internal customer knowledge, allowing product and brand managers to quickly assess sales, competitor sales, relative market share, changes per product, performance by territory, in a high performing interactive analytic environment. Spotfire’s innate ability to query multivariate data allows marketers to use market data to help set channel strategies. Sales Force Effectiveness: Spotfire for SFE easily combines distribution channel and sales force performance data to permit sales managers to adjust to shifts in market share positions and accurately and promptly deploy sales reps, distributors and partners with better visibility into sales, customer, and market information. Spotfire for SFE integrates with your CRM solution to move quickly from market insight to channel decision.
Campaign and Promotion Analysis: The automation of campaign management has accelerated the campaign cycle beyond our ability to analyze it, resulting in high volume but low yielding marketing. Spotfire for campaign analytics compresses campaign analytics and planning into a single integrated process by transforming analytics from a backroom operation to a high speed front office activity, turning your campaign cycle into competitive advantage.
Consumer Product Research & Development: Improve the consumer products that you develop by better understanding product attributes in conjunction with consumer demand, other successful product formulations, manufacturability, and development costs. Optimize product features, production costs, quality and return on investment while reducing cycle time from product concept to shelf!
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- TechWeb Technology News: Analytics Player Gives Clearer View
- DM News: Yakult Quenches Thirst for Understanding Customer Data
- Consumer Goods Technology: Inside Customer Management: Tapping Consumer Insight
- Datamonitor News & Comment: Spotfire targets sales and marketing analytics
- Computer Business Review (U.K.): Spotfire Targets Sales and Marketing Analytics; Marks Continued Broadening of Company's Application Focus
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