Spotfire for Pharmaceutical Sales and Marketing Analytics
Spotfire provides business analytics solutions that help pharmaceutical and biotech companies improve marketing, sales, and promotional effectiveness by making it faster and easier to analyze multi-source data and to quickly uncover hidden opportunities and risks in the market. Spotfire customers develop a deeper understanding of target markets, consumer trends, and competitors and deploy more effective sales and marketing strategies.
With Spotfire, you can quickly and visually analyze external pharmaceutical industry data sources, such as data from IMS®, Verispan®, and Wolters Kluwer®, as well as internal call/sample/detail data from SFA & CRM systems, such as Siebel® and Dendrite®. And any analyses and applications you create can be instantly shared and used by other decision makers in the organization, such as field managers doing territory planning.
Market Research: Evaluate potential markets for new pharma product launches with powerful pre-launch analyses and competitive research. Assess opportunities for line extensions and new product indications. Identify high-value physicians and provider segments with powerful and interactive market segmentation. And derive more insight from primary market research analysis on physician and patient level data.
Sales Force Effectiveness: Spotfire for SFE easily combines distribution channel and sales force performance data to permit sales managers to make their own adjustments to shifts in market share positions and accurately and promptly deploy sales reps with better visibility into sales, physicians, and market information. Spotfire for SFE integrates with your CRM solution to move quickly from market insight to channel decision. Improve sales force effectiveness and call plan execution by targeting the highest-value physicians with focused detailing messages and promotions.
Managed Care Analysis: Identify the managed care payors and plans that are most influential to your product's success and each territory’s effectiveness. Interactively analyze the plan reach and depth of coverage in a market in order to draw up improved contracts and to better target those plans offering the greatest potential for your products. Then direct the sales force to the highest-value, in-network physicians in order to maximize contract pull-through effectiveness.
Campaign and Promotion Effectiveness: Maximize overall brand and product performance by better understanding which elements of the promotion and detailing mix drive results. Ensure the right mix of marketing campaigns to drive optimal results for the brand and to maximize marketing ROI. ;)
- Boehringer Ingelheim Maximizes Sales Force Effectiveness with Spotfire Enterprise Analytics Platform
- Novartis Switzerland Rapidly Optimizes Sales Strategy with TIBCO Spotfire Enterprise Analytics Platform
- Spotfire Delivers a Sales Remedy to Biotech and Pharmaceuticals
- Spotfire Enables Farminform to Provide Critical Analysis and Market Intelligence to Leading Pharmaceutical Companies
- Spotfire Puts Lilly Critical Care Europe Sales on the Map