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Sales Force Effectiveness Applications

Monitoring distribution channel and sales force performance and adjusting to shifts in market share positions are imperative to optimizing market strategies. And accurately and promptly managing sales reps, distributors, and partners is a key factor in supporting those business objectives. Yet, most current methods for analyzing this information involve complicated spreadsheets and cumbersome static reports that cannot support rapidly changing conditions nor be exploited by a broad base of non-technical users.

With Spotfire TM sales analytics’ ability to interact with multiple data sources, sales managers gain immediate visibility into market share, changes in markets, sales force performance, and target customers. Integrating external market data with internal data, such as sales data from SAP® and sales force activity data from Siebel®, allows sales analysts to quickly drill into sales, competitor sales, relative market share, changes per product, performance by territory, and more. The speed and flexibility of interactive analysis let you understand relationships in your data that your CRM system cannot deliver.

Understand brand, category, channel and packaging performance; identify and respond to issues
Direct your sales force and campaigns to your highest value distributors and customers to increase marketing effectiveness and improve account management
Provide field managers with an easy and intuitive way to optimize their own territory planning
Visualize the deteriorating returns of increased details to optimize call plans
Comply with PDRP through meaningful and actionable segmentation, eliminating the need to disseminate detailed prescription information
Spot top and bottom performing sales reps, distributors, and partners
Actively track distribution and channel performance against stated goals
Detect outlying data points and drill down to sales rep, channel, or product detail
Access aggregate territory performance and drill down capabilities with just one click; improved analysis of individual distributor, brand, sales rep, and more

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.