What is Big Content?

Beyond conventional Big Data, there exists a tsunami of information in the big data universe that has largely remained untapped. Big Data Analytics has morphed into a world of unstructured machine-generated data and human-generated content that is referred to as ‘Big Content.’ Nearly 80% of the information captured by organizations (regardless of industry) is comprised of human-created unstructured content, which continues to grow exponentially. Some examples of big content include chat logs, emails, documents, sales and service notes, CRM case notes, support tickets, weblogs, social media feeds, and more. This contextual value-adding information has remained under-used due to lack of recognition and inadequate technologies.

Explore Big Content

Access and assemble unstructured human-generated text-based information from any source in any format. Visualize and analyze big content within a single Spotfire data analytics interface to derive contextual value and dig deeper beyond the norm to understand your business.

A single email communication with a customer can provide rich context about service quality, product, customer satisfaction, and other related customer experiences.

A large volume of customer emails provides a richer perspective on customer sentiments for driving improvements in service levels.

Get a 360 ̊ View of Your Business

Mashup and encapsulate unstructured content with structured data to get a complete picture of all aspects of the business, including information captured from both internal and external sources. Empower business users to have a positive impact on operational performance.

Know the ‘Why’ Behind the ‘What’

Transition from the traditional directed (know what you need) analytics to discovery- based (don’t know what to look for) analytics. Uncover new dimensions, trends, or patterns in your data to understand root cause. Seize every opportunity and be prepared to take preemptive actions to mitigate risk.

Make Holistic Decisions

Correlate all of your human-generated content in context with other structured data and realize deeper insights and value from your corporate data. Revolutionize the decision- making process across the enterprise by empowering users with previously unavailable knowledge that transparently considers all relevant information.

Key Features


    Leverage the broad spectrum of comprehensive text analytics capabilities that provide structure to unstructured content and greater insight.


    Experience the seamless user interface within Spotfire for visualizing text analytics output augmented with full-text search.


    Process content from different sources with extensive configurable transformation functions.


    Extract and load content from varied data sources using out-of-the-box connectors for incredible performance.

Spotfire Content Analytics Resources

  • Entity extraction
    • Dictionary-based
    • Pattern-based
    • Statistics-based
  • Machine-learning based sentiment
    • Record/document-level sentiment
    • Entity level sentiment
  • Machine-learning based auto classification
  • Key phrase extraction (statistically interesting phrases)
  • Emails
  • Chat logs
  • CRM notes
  • Call center logs
  • Blogs
  • Social media feeds
  • Support tickets
  • Documents
  • Sales and services notes
  • CSV
  • File
  • Database (JDBC)
  • XML
  • Arabic
  • Chinese (Simplified/Traditional)
  • Czech
  • Danish
  • Dutch
  • English
  • Farsi
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Urdu
  • Archive formats
  • Database formats
  • Email/MIME formats
  • Multimedia formats
  • Other formats
  • Presentation formats
  • Raster image formats
  • Spreadsheet formats
  • Text/Markup formats
  • Processing of plain text files
  • Processing of HTML files
  • Advanced processing of markup types
  • Vector image formats
  • Word processing formats

Discover Other Spotfire Capabilities

  • Spotfire Predictive Analytics Anticipate What’s Next

    Forecast emerging trends, take pre-emptive action to minimize risk, and make educated decisions with greater confidence.

  • Spotfire Event Analytics Make Real-Time Decisions

    Make decisions and take preventive actions at the speed of thought, in real time, to stay competitive and thrive.

Big Content: the unsung Hero of Big Data

Request a Demo Today and learn more about Spotfire Content Analytics

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