The ability to identify, understand, and target high-value customers within each product category is one of the most important factors in driving brand success and is the foundation of all sales and marketing analyses. Using Spotfire’s™ stunningly visual analytical environment, marketing analysts quickly find unique and often missed patterns in market and segmentation data. Integration with existing statistical packages such as SAS and S-PLUS, enables less technical users to leverage traditional statistical clustering methods to ask and answer questions on demand.
Brand Managers can freely explore and combine multiple data sources – from third-party compiled data to in-house sales data – and append and test these new data sources on the fly. Results are examined and clearly depicted, allowing hypotheses to be tested and shared more rapidly based on any dimension, measure or attribute. Segmentation data can be dynamically adjusted at any geographic level, national or DMA, and immediately overlaid on interactive maps. Market data sources, such as IMS for life sciences, and ACNielsen and IRI for consumer goods, are much more easily manipulated and can be combined with internal data sources.