Is Consumer Marketing an art or science? In order to create effective and targeted messages to a certain type of consumer (art), marketers need to analyze and understand the data they collect (science).
As competition for brand share is getting fiercer, companies look to analytics to improve marketing, decrease customer service costs, build customer loyalty, and collaborate with distribution partners. Because of its ability to re-purpose data and rapidly author guided applications, Spotfire Analytics is used throughout marketing organizations of leading companies to speed the way to market insight, react with lightning speed to challenges and opportunities to their brands, maximize their campaigns, identify cross selling opportunities, reduce attrition, and optimize their sales forces and distribution networks.
Applying analytics in consumer marketing has become essential. Analyses that drill into not only 'what' but also 'why' in sales data, syndicated market data, consumption data, and survey data bring market intelligence to marketing and sales force execution.
Consumer Goods Applications
Category Performance Market Size Estimation and Forecasting
Campaign Management and Promotion Analysis Sales Force Effectiveness Consumer Product Research and Development