Products need to get into the marketplace in a timely manner and retailers need to hold sufficient inventory. Transportation, Warehousing and Inventory costs need to be tracked and controlled based on consumer demand. Spotfire Analytics is just the tool to use to analyze a potential market size, optimizing distribution and forecasting demand. Spotfire Analytics can leverage optimization routines or forecast models developed in S+ or R and the results from these models can then be visualized and scenario-planning (or what-if analysis) can be done in an interactive manner.
Spotfire Analytics enhances customers' use of Spotfire by embedding statistics and creating KPI’s on demand that dynamically update when marketers interact with market segment and customer data. Spotfire market analytics provides everything you need to create tailored marketing strategies.
- Do what-if analysis by running different scenarios
- Run optimization routines and forecast models developed in S+ and/or R
- Estimate market size and share dynamically by product, channel, geography, and more
- Integrate and manipulate any external market data and internal data '"on the fly"' and without complex programming
- Understand where category demand is changing and what affect it has on your brand