TIBCO Spotfire for Consumer Goods and Retail

Leverage analytics to increase brand share in a heavily competitive market.

Predictive and event driven projections coupled with a dimension-free data mining environment improves marketing, decreases customer service costs, builds customer loyalty and enables better collaboration with distribution partners.

Vorteile

Campaign Management and Promotional Analysis

Marketing was transformed long ago from an art based on intuition and gut feelings into a data-driven science. Many tools have been developed to enable this transformation, starting with databases, proceeding to reporting and statistical tools, and continuing into campaign management and customer relationship management (CRM) applications. This revolution has accelerated the pace of marketing, but hasn’t provided an optimal platform from which to get the analytic insight that’s been driving transformation for the last twenty years.

With Spotfire analytics, you can create one-time use segments for context specific actions for each campaign and see how campaign factors interact to create response. Then you can mashed up internal and external data sources on the fly to make the best decisions. Spotfire also helps you understand how market segments, territories, and channels are affected by promotions so you can continually improve your promotional strategies. You can also efficiently find optimal marketing and promotional mixes by visualizing the impact of marketing programs on sales outcomes. Plus, with Spotfire, you can gain the flexibility to conduct fast test-marketing programs without the need of IT prepping data and configuring new reports.

Campaign Management and Promotional Analysis
Product Management

Product Management

From early-stage consumer research and product attribute testing, through manufacturability assessment and development cost management, Spotfire helps you take advantage of and truly understand all of the data available to you. As a result, the highest quality decisions can be made to ensure the best possible chances for blockbuster consumer products. With Spotfire, Product Marketers and Brand Managers gain immediate visibility into consumer trends that might signal new product opportunities, an easier way to assess survey and product testing results, and a quicker way to relate product features to assessment ranking and manufacturability. You can also use this powerful and flexible solution to leverage external market data sources, consumer surveys, and internal manufacturing systems-generated data to ultimately develop better overall consumer products.

Product Management

From early-stage consumer research and product attribute testing, through manufacturability assessment and development cost management, Spotfire helps you take advantage of and truly understand all of the data available to you. As a result, the highest quality decisions can be made to ensure the best possible chances for blockbuster consumer products. With Spotfire, Product Marketers and Brand Managers gain immediate visibility into consumer trends that might signal new product opportunities, an easier way to assess survey and product testing results, and a quicker way to relate product features to assessment ranking and manufacturability. You can also use this powerful and flexible solution to leverage external market data sources, consumer surveys, and internal manufacturing systems-generated data to ultimately develop better overall consumer products.

Product Management